You may have heard that links from other sites to your site play a key role in helping your site rank highly in search engines. This is, in fact, true – but it’s important to understand what makes a good link versus a bad link. This paper will discuss all of this in detail. When […]
Posts Tagged ‘Eric Enge’
Javascript location and Analytics Accuracy
Last year in our Web Analytics Shootout report we discussed the effect that Javascript placement has on the collection of analytics data. For example, you can place your analytics Javascript at the top of you page (right after the opening <BODY> tag, or even in the header), or at the bottom of your page (right […]
11 Cool Things you can do with HBX Analytics
Next up in our series of cool things about analytics article series, is Visual Sciences’ HBX Analytics. To help me learn the ropes of HBX Analytics, I had the capable help of Ali Behnam, who works in professional services at Visual Sciences. What you will see in the points below is a highly configurable application […]
Google Custom Search Engines (Google CSEs)
Overview Google’s new Custom Search Engine (Google CSE) program enables website owners to define their own search engines. CSE provides a deceptively simple form-based interface for building a domain-specific search engine on top of the Google search platform. This means that the builder gets to focus on selecting valuable content and tuning the ranking criteria, […]
Building a Quality Custom Search Engine
One of the key factors that will determine the long term success of Google’s Custom Search Engine announcement is whether or not users will find value in Custom Search Engines (CSEs). Put differently, will CSEs differ enough from Google’s core search results to be worth the trouble? Users are not going to use these things […]
Google Co-Op Subscribed Links
Article Abstract This article provides a brief overview of all aspects of Google Co-op. It then deals with one aspect of Google Co-op, Subscribed Links, in more detail, providing a discussion of benefits, instructions on how to implement Subscribed Links, and Subscribed Link examples. This article is a follow-on article to several previous articles about […]
Google Co-Op Overview
Article Abstract This article provides a high-level overview of Google’s new service, Google Co-op. The purpose of the article is to help individuals better understand what Google Co-Op is, how they can use it, and what they will see. This article is intended to be an overview in nature. Other articles go into more detail […]
Google Co-Op Topics – Annotating Web Content
Article Synopsis This article focuses on the annotations aspect of Google Co-Op Topics and Annotations. It provides a brief overview of Google Co-Op and then deals with annotating or labeling web content (URLs) in more depth. In May of 2006, Google announced the Google Co-op program. This article is a follow-on article to a previous […]
Google’s Ajax Search API
“What’s at your fingertips here is a way to build entirely new search environments, and base them on the Google index.” One of the things that I learned about recently is the Ajax search API from Google. This is a cool new tool that has gotten little publicity so far, but really offers a lot […]
The 5 Judgments of Link Quality
What are the 5 Judgments of Link Quality? They are simple rules to help you determine if the links you have, or the links you are planning to get, and going to be links that help your website rank in the organic search results. Without further ado, here they are: Would you want this link […]
Duplicate Content – The Problem and its Solutions
Lots of sites have duplicate content problems. For the most part, this is not a huge issue. When search engines find duplicate content they choose one of the pages to list in the index, and then will ignore the other. This assumes, of course, that the nature of the duplicate content is not so bad […]
Top 10 Bad SEO Ideas
The world of Search Engine Optimization is complicated for many reasons. For example, it is well known that the Google algorithm takes into account more than 200 factors in ranking a web page. In addition, search engines treat their algorithms as highly proprietary for two main reasons: They don’t want their competition to know what […]