Posts Tagged ‘digital’

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

We are in the thick of the holiday shopping season, one that is shorter than average with only 28 days between Thanksgiving and Christmas.  It has seemed to many that the brick-and-mortar store is somewhat of a dying breed with the expanse of the digital age.  A few years ago, physical stores were very concerned […]

In a recent discussion series that the Consumer Markets had with our internal teams, our team of experts addressed the importance of consumer engagement for retailers and brands.  With the digital age becoming more prominent, companies need to explore new ways to engage with their consumers that are relevant and innovative.  Jim and Michael address some […]

Mark Polly, a director at Perficient, recently wrote a blog post on customer engagement technology trends that were discussed while attending a panel discussion at Customer Engagement World in New York.  The panelists addressed many topics on the latest technology trends that are being utilized to continue and improve engagement with customers.  Trends that were discussed included new […]

The greatest thing about the Consumer Market’s industry is that we all have some level of understanding due to the fact that we are consumers.  Whether you are utilizing your smart phone, home computer, work computer, iPad or tablet you can connect and engage with brands no matter your location – the “always on” consumer. […]

Michael: How time flies- Jim: You mean because it’s Wednesday and you’ve still got a week’s worth of work to do? Michael: That’s certainly on my mind, but actually I’m reflecting on a fascinating story I read just yesterday—a story about custom earbuds manufactured using a 3D printer.  In thinking about this sort of innovation […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on integrating marketing management with IBM digital experiences.  Customer’s wants and expectations are at a record high and they want to see information that specifically pertains to them, personalizing offers. Customer expectations are soaring, yet it takes time to build your digital experience to […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on Gary Dolsen’s digital focus at IBM while attending IBM’s Digital Experience Conference.  IBM’s Digital Experience Conference got underway today in Anaheim.  For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, […]

Adidas, one of the World Cup tournaments largest sponsors (and has sponsored the World Cup “official” soccer ball since 1970, has spent a lot of time and investment the past year for this campaign.  Along with sponsoring the tournament, Adidas has crafted a campaign to help build the payers and national soccer federations that they […]

The World Cup tournament is about half way through and as upsets (Spain’s surprising early elimination) and surprises (USA moving to the Round of 16) are occurring we are seeing more brands are jumping on the global outreach bandwagon!  In my previous posts, I have discussed how other companies are leveraging social media, especially Twitter, […]

I recently attended a Gartner webinar titled:  CEO Concerns 2014:  Business Gets Digital.  It was a very interesting and insightful into how organizations’ investments across the company have evolved and how those strategies relate the latest Digital trends.  To set the stage, the survey recipients (2013) were between 391 and 410 CEOs and senior executives […]

The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined!  If a brand is looking to reach an audience, there is no larger opportunity […]