As noted by Bridget Van Kralingen, a senior vice president at IBM, “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.” Our team often calls this “the Amazon effect,” because today’s consumers expect the easy, intuitive experience they have shopping on Amazon everywhere they go on […]
Posts Tagged ‘#CustomerSuccessDigitalTransformation’
What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt’s Ron Gaines
In the latest episode of the “What If? So What?” podcast, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins us to discuss the company’s approach to driving customer success. Ron shares how Sunbelt Rentals is committed to ensuring that every interaction delivers real value to the customer. Ron highlights the […]