Posts Tagged ‘Content’

Web developers are familiar with the importance of Cascading Style Sheets when developing HTML5 apps. The basic premise is simple, standard look and feel of the elements can be described separately in a CSS definition file and without changing a lot of other code, or simply by applying a different CSS file, you can alter […]

At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton Abbey Christmas Special, my cousin posting on Facebook how much she loves her new hair gel, a […]

When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice and tone? Glad you asked. The voice is like the “personality.” It helps define who the brand is. It is distinct and helps set you apart […]

It’s the nature of the Internet and our social sharing habits that we take narratives of every kind and break them into tweet-sized pieces, leaving content to float around like so much pollen in the wind. This is one reason marketing professionals must work harder than ever to define the essential parts of a brand […]

So much of writing marketing copy is about making decisions. Every word we choose and every expression that we wield says something about our brand. It reflects on us as much as our products do. So it stands to reason that we should put a comparable amount of effort into perfecting it. One problem that […]

What kind of content should you put into your social media campaigns? There are no simple answers, but if you

The other day I went to take my kids to Michigan Adventure, and, of course, they loved everything from the coasters to the go cart races. And, of course, they had the usual park fare, a plate of cheese that appeared to have some nachos sprinkled in and a hot pretzel with enough salt to […]

Contextual awareness is the idea that things that are “aware” of the context around them and behave differently if their environment changes. This term is being used a lot around mobile devices to describe what location-aware phones, or smartphones, and software can do—and it’s a topic that information architects like me are thinking a lot […]

I’m a firm believer in the power of storytelling, for intentions good and ill. No disrespect to the masses of social media experts who think it’s passe to do anything but hand over the keys to your tweeting consumers, but if there is one thing history can teach us, it’s that we (as a whole) […]

In relation to my previous posts about Apple’s iCloud and syncing capabilites, I came across an article on Poor Copywriting. How surprised I was to find this picture: When I think about all of the syncing anxiety I’ve had with Apple’s failed MobileMe product across devices and channeled through the cloud – I realize that it’s […]

I like this sort of thing mainly because I hear business users number one complaint, “Why do you make it so hard to create my content?”    The technology has improved to the point where we can do something about it.  Now we just need to focus on more than bits and bytes. Ephox is holding […]

Enlighten was acquired by Perficient Digital in December 2015. The results are in from the 2010 MediaPost OMMA Awards and the International Academy of the Visual Arts W3 Awards, and three websites designed and developed by Enlighten (now Perficient Digital) are among the winners. This year, the recently released Hunter Douglas iMagine™ Design Center Upload […]