Posts Tagged ‘consumer_markets’

Christmas has come and gone and with that the New Year is fast approaching.  Where did 2014 go?  As we look ahead into 2015, I thought I would give our readers a view into our year in the Consumer Markets practice at some of the industry highlights and content produced this year.  Stay tuned for […]

            NRF is the world’s leading retail trade association that provides membership for retailers, service providers and educational institutions.  The NRF provides retail industry news, a network of communities to exchange information such as top trends and practices, tools and research to assist in making informed business decisions and much […]

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

The shift in retail strategies has allowed for consumers to change up their shopping behaviors combining an in-store and online shopping experience.  With the first rush of the holiday shopping season done, retailers are offering their most aggressive promotions and deals of the year.  And this holiday season is shorter than average with only 28 […]

We are in the thick of the holiday shopping season, one that is shorter than average with only 28 days between Thanksgiving and Christmas.  It has seemed to many that the brick-and-mortar store is somewhat of a dying breed with the expanse of the digital age.  A few years ago, physical stores were very concerned […]

Leading companies are examining the ways that they engage consumers through emerging digital channels.  Analysis of engagement data is imperative to truly understand the people they are targeting.  Building brand loyalty and fostering repeat sales hinge upon the creation and maintenance of meaningful relationships between consumers and the companies that serve them. New technologies have […]

In today’s increasingly digital, mobile and social purchasing landscape, shoppers have a greater say in when, where and how those needs are met.  To break through the disruption and provide quality experiences for these connected consumers at all stages of the purchasing cycle, businesses must examine the ways they engage their target clients through established […]

The holiday season is upon us. I can see it most prominently through the endless commercials during kids shows followed immediately by the voice of my child screaming, “PUT THAT ON MY LIST!” The other place where I’m being bombarded is through my email. Every morning for the past week, I have received countless alerts […]

In a recent discussion series that the Consumer Markets had with our internal teams, our team of experts addressed the importance of consumer engagement for retailers and brands.  With the digital age becoming more prominent, companies need to explore new ways to engage with their consumers that are relevant and innovative.  Jim and Michael address some […]

Mark Polly, a director at Perficient, recently wrote a blog post on customer engagement technology trends that were discussed while attending a panel discussion at Customer Engagement World in New York.  The panelists addressed many topics on the latest technology trends that are being utilized to continue and improve engagement with customers.  Trends that were discussed included new […]

Mark Polly, a Direct at Perficient, recently wrote a blog post on attending a speaking engagement pertaining to utilizing social insights when engaging customers while at Customer Engagement World in New York this week.  The CIO of Mohawk industries spoke about their process of engaging customers and how they use real-time customer insight and end-to-end process […]

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]