Posts Tagged ‘commerce’

With graduation parties coming to a close and the 4th of July has come and gone, we are halfway through the summer and school is right around the corner. Cue the boos and wahs now from kids and young adults but parents are excited to get them back into a regular schedule and retailers are […]

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]

Over the past decade, social media has been utilized by retail and brand marketers to engage with customers, market products and sometimes even to make merchandising decisions. Social promotions, content marketing, sponsored posts and customer reviews are carefully engineered to build consideration, awareness and intent to gain and retain customers. However, now merchants are adding […]

At Perficient, mobility isn’t something we add on to a project; it is something baked in from the beginning in almost every project. It is one of the reasons that our shift to User Experience and then to Digital Translation may have happened faster than other consulting firms. In our latest numbers, more than 75% […]

In the past year, we have seen a lot of online stores expand into the offline realm. As everything seems to be going digital, why are ecommerce sites developing brick-and-mortar stores? For starters, 90% of all sales occur in a brick-and-mortar setting.  AND 95% of all retail sales occur amongst retailers that have some sort […]

From commerce to personalization to cybersecurity to the customer experience, the consumer markets industry is experiencing a huge transformation this year driven by these types of trends. Organizations must transform complex data into seamless and simple operations all while gaining customer insights and services responses. Consumers are more connected than ever due to mobile, social […]

The weather was beautiful in Chicago this week for the Internet Retailer Conference + Expo (IRCE) 2015: Sunny skies, moderate temperatures, and no humidity. But if you know the weather in the Midwest, then you know that you only need to wait a day – or sometimes even an hour – and the weather can […]

Today’s B2B commerce world is drastically different than a decade ago, much less a couple of years ago. With the dawn of the digital age and change of customer demands and expectations, many B2B organizations are now focusing on how to grow online customers and sales to maximize their revenue.  In recent blog posts, we […]

We have talked a lot this year in the importance of the Experience in the consumer markets industry.  In one of 2015’s top trends, we discussed how important different aspects of the experience influence the consumer.  Experiential marketing has allowed consumers to interact with brands, products and retailers in a unique experience intending to drive […]

Consumer shopping habits have bled over to B2B buyer expectations, which forces B2B sellers to rethink multichannel commerce capabilities.  Buyers are looking for more than just to be served online. They expect services such as next-day delivery, inventory visibility, and enhanced fulfillment capabilities.  Many B2B sellers are beginning to upgrade their ecommerce platforms and pull those resources […]

The days of talking to a B2B sales company, working with a call-center and flipping through a catalog are over. B2B buying behavior has drastically changed and are expecting the same customer experience they receive as B2C consumers.  B2B companies are seeing the need to rethink and transform their sales channels and models to incorporate […]

Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form both […]