Rough news for iconic Toys “R” Us this week as they declare bankruptcy – right on the cusp of the holiday shopping season. Another casualty in this year’s string of retail setbacks, disruptions, and (optimistically) transformations. Analysts cite an over-investment in stores and perhaps too many years of letting the website wither on the vine. […]
Posts Tagged ‘commerce’
Business Runs on the C’s: Part 2 – The 4th C
Last night I awoke and quickly wrote down this poem: Content is King, Commerce is Queen. Who will buy If your product is not seen. If Content is King and Commerce is Queen, then Relevant Search is the Crown. Through the power of Coveo Machine Learning and integration with all 3 pieces of the triangle, […]
Multi-platform Retail – Experiences replace the need for inventory
Nordstrom plans to open a store in Los Angeles that will have no inventory. Our Principal of Strategy & Innovation at Perficient Digital, Jim Hertzfeld says, “THIS is the future of physical retail,” and he points to what menswear retailer Indochino has been doing in retail, expanding from web into bricks-and-mortar. We’ve seen the same […]
Business Runs on the C’s: Part 1 – The 3 C’s
Everybody knows that businesses run on the 3 C’s: Contact Relationship Management, Content Management Systems, and Commerce; however, most would argue that this is a pyramid where CRM represents your customers, they access the website, and they purchase products: Successful businesses see this as a triangle, with CRM representing all your contacts, CMS representing all […]
Sitecore Commerce Mentoring Guild
Are you new to Sitecore Commerce? Well, you are not alone. There is a lot of excitement about Sitecore Commerce this year. With the introduction of Sitecore Commerce 8.2.1 and the new feature set, it is definitely ready for prime time. The challenge faced is a familiar one to anybody attempting to rapidly learn a […]
How to Establish Digital Governance for Content & Commerce
Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]
Content & Commerce Dynamics: What You Need to Know
What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]
Smarter Commerce Part 3 – Trusting Your Team
This is the third of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (In case you missed them, here are Part 1 and Part 2.) The topic for today’s post may be one of the most challenging for Project Managers, […]
Communicating Deliberately – Smarter Commerce [Delivery] Part Two
This is the second of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (Read Part One here.) Communicating is one of the cornerstones that sets a Project Manager or a Delivery team up for either success or failure. The […]
Why You Need to Pay Attention to Content & Commerce
Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]
All-Natural and Highly Scalable: Whole Foods + Amazon
Back in 1999 (the year that Whole Foods opened its 100th store), Amazon invested heavily in a grocery delivery startup called HomeGrocer. Sales peaked at $1.5 million per day, but unfortunately HomeGrocer couldn’t stay fresh past the dot-com expiration date. Eighteen years later, two of the most iconic brands in the modern era may join […]
6 Ways Retailers Can Compete in an Amazon World
“Who doesn’t have the Amazon app on your phone?” Adam Morris, CEO at Redstage Networks, posed the question to an audience during the Magento Imagine 2017 breakout session, Thriving in an Amazon World. About 80 percent of attendees in the room raised their hands. Well…“this is your challenge.” The intense competitive pressure that huge online companies like […]