Posts Tagged ‘commerce’

Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]

What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]

This is the third of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (In case you missed them, here are Part 1 and Part 2.) The topic for today’s post may be one of the most challenging for Project Managers, […]

This is the second of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (Read Part One here.) Communicating is one of the cornerstones that sets a Project Manager or a Delivery team up for either success or failure. The […]

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

Back in 1999 (the year that Whole Foods opened its 100th store), Amazon invested heavily in a grocery delivery startup called HomeGrocer. Sales peaked at $1.5 million per day, but unfortunately HomeGrocer couldn’t stay fresh past the dot-com expiration date. Eighteen years later, two of the most iconic brands in the modern era may join […]

“Who doesn’t have the Amazon app on your phone?” Adam Morris, CEO at Redstage Networks, posed the question to an audience during the Magento Imagine 2017 breakout session, Thriving in an Amazon World. About 80 percent of attendees in the room raised their hands. Well…“this is your challenge.” The intense competitive pressure that huge online companies like […]

“Customers expect you to meet them where they are, not where you want them to be.” That was one of many great takeaways from the Magento Imagine 2017 session, “A Cut Above: How REEDS Merged the Digital & In-Store Worlds.” Mark DeCausmeaker, Director of Multi-Channel Sales at REEDS Jewelers, delivered the presentation. A look at […]

At the Magento Imagine 2017 conference, there has been an emphasis on focusing on great Customer Experience (CX), User Experience (UX), and Design. CX encompasses all the interactions a person / customer has with your brand. Measured in: overall experience likelihood to continue use likelihood to recommend to others UX is part of a broader […]

Today is the kickoff of Magento Imagine 2017, and one of the hottest topics of this year’s conference is the explosive growth in mobile commerce. According to Jon Higby, Paypal Manager- Solutions Engineering, Paypal has experienced a 55% YOY growth in mobile payment volume. What makes the market staggering is that the conversion rates on […]

It’s another January in New York City, and retailers everywhere are converging on the Javits Center for the National Retail Federation’s 2017 Big Show. 2016 was an up and down year for retailers: Off-price retailers were thriving while department stores continued to struggle. e-Commerce was working for almost everyone, but Amazon continues to be a step ahead of […]

While connected content and commerce systems can provide the tools to engage customers, you must also have access to the customer insights that will allow you to decide where and how to optimize your existing digital strategy. Generic segmentation and persona-based marketing have been the standard tactics for the past few years, but the bar […]