Over the last few weeks, I have been working on a white paper that describes a number of ways that the out-of-the-box functionality of the Sitecore DMS system can be extended. I’m very pleased that the paper, Ignite the Core: Expanding Upon Sitecore’s Integrated Content Personalization Capabilities, was released last week on the Perficient website. […]
Posts Tagged ‘CMS’
Dreamforce: Move Marketing from a Cost Center to a Profit Center
Well Dreamforce 13 was a whirlwind and I’m glad to be home. The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger. While the title of the session said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. […]
Dreamforce: Marketing Technology Landscape
Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape. This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on: Accept […]
Dreamforce: Understanding the Power of Content
I attended a panel discussion on the power of content in your marketing efforts. The panelist agreed that content is really important, but it is becoming clear that lots of content is more important than spectacular content. Content like white papers or blog posts take a lot of time to put together, so you may […]
Liferay 6.2 Features Announced
About one year ago I blogged about what Liferay was planning for it’s next portal version 6.2. At the Liferay Symposium in October, Liferay announced that 6.2 would be available later this year. I missed the symposium this year, but Brian Ruby provided the following info on CMSWire. Liferay has implemented Bootstrap for its theme, […]
How Lamar Tripled Website Engagement with Sitecore Webinar Replay
On Wednesday, we hosted a webinar with Lamar Advertising that showed what can be accomplished using Sitecore CMS. During the webinar, Mendi LeBlanc Robinson, creative director for Lamar, and Candace Hoeksema, a lead Sitecore Consultant at Perficient, teamed up to discuss how Lamar used the Sitecore CMS platform to improve its customer experience and create a fully […]
New Sitecore Users Group in Philadelphia!
About a year ago today (actually, when I look at my email, it was exactly a year ago today, which is almost a too-eerie-to-be-true coincidence), I was doing some random internet searching and came across a meetup page of people in my area (Philadelphia) that had interest in Sitecore. This made me think to myself […]
White Paper Summary: Responsive Design vs. Adaptive Design
Back in June, I wrote a blog post about the Opportunity Costs of using Responsive Design with Sitecore. In that post, I talk about the Pros’ and Cons of using one of our industries hottest buzzwords, Responsive Design (RWD) on a Sitecore implementation. In my post, I talk about the Device concept of Sitecore which […]
How Lamar Increased Web Engagement, Conversions with Sitecore CMS
Perficient’s Sitecore team recently worked with Lamar Advertising to transform Lamar’s web presence resulting in increased customer awareness, allowing Lamar to address customer needs on both a local and national level. In addition, Lamar has experienced increased conversions, has the ability to reach, engage and educate potential customers about out-of-home advertising, and has reduced time-to-market […]
Integrate your Salesforce.com implementation into Sitecore CMS
Gone are days when going online for an enterprise was considered a proud moment and the only purpose its public facing website served was an instant ‘brochure’ for visitors about its products and offerings. Nowadays visitors can not only browse the information but also can purchase directly on the website or show an interest into […]
Leadership in the WCM Market? I’d expect nothing less…
Gartner released it’s latest Magic Quadrant for Web Content Management (WCM) at the end of July, and once again Sitecore is in the leaders grouping of the software providers that were evaluated. This marks the 4th year in a row that Sitecore has achieved such an honor! Gartner describes the software in the Leader classification […]
Opportunity Costs of Responsive Design with Sitecore
I recently got to see the first Responsive Designed-Sitecore powered site I have ever worked on go live. If you’re not familiar with Responsive Design…well, where have you been? Seriously though, Responsive Design is a pretty big buzzword in not just the tech industry but in any business that wants to be relevant in today’s […]