Posts Tagged ‘best practices’

One of the major challenges of Big Data initiatives is the Value Creation. What is the business value of the data in question and how to leverage it to successful business strategies. There are various factors influencing the successful value creation.

I recently got published in the Special Big Data Edition of CIOStory (see page 22), where I talked about the “six” essentials for transforming into an information-driven organization. Here, I extend that premise to the creation of an information-driven, digital enterprise. Information is a hot commodity. Research suggests that in the next two to three years, businesses […]

Perficient released a snippet from a recent Digital Transformation Webinar.  This example focuses on a company that started its digital transformation, which expanded to much more than a front-facing mobile app.  

IDC released a new MaturityScape report intended to provide guidance to companies about how to thrive in our new digital economy.  They predict that by 2018 a third of the top twenty market share leaders in each industry will be disrupted by new competitors that use digital technologies to create new services and business models. […]

Have you ever had challenges trying to include a Visualforce page from another application (e.g. a managed package)? You are not alone! The proliferation of creating managed packages (a collection of Force.com components made available to others through the AppExchange) in Salesforce, and the impact to the UI/UX experience in trying to incorporate a page […]

Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of […]

Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of […]

When you start to think about what it takes to be a digital business today, you may think that you have to be doing some form of e-commerce. Or, you may come up with the idea that you need to focus on improving your customer’s digital experience. It turns out that there are lots of elements […]

Mckinsey has a great research article that fits digital transformation to a “T.” It’s titled, “Do You Really Understand How Your Business Customers Buy?” It’s long enough that I cannot do it justice in my brief synopsis and a highlight of key points so go read it. Here’s the key: how businesses buy complex items, […]

About to migrate to Salesforce Communities? Here are 10 things that you should plan to do as part of your migration efforts. Determine the Scope of Your Migration. See my blog on 3 Things to Consider Before Migrating to Salesforce Communities for more information. Plan Your Roll Out Strategy. Depending on the scope of your migration, […]

Marketing to other businesses (B2B) is very different from marketing to consumers.  We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space. For […]

If you read my recent blog about how to customize your Community URL, you already know that the URL Salesforce uses for Communities differs from the native Salesforce URL that internal users are used to seeing. Due to this difference, it is critical that you setup all hyperlinks in the Community correctly if using Force.com to […]