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Sitecore Symposium 2026: AI Is Influencing Choice. Make Your Brand Part of the Answer

By Editorial Team · · 3 min read
Dolphin Hotel

AI is reshaping the shortlist before many customers reach your website. 

When someone asks an AI assistant what to buy, which company to trust, or where to start, the answer can determine which brands enter consideration and which ones don’t. That makes visibility in AI-driven discovery a business priority, not another marketing channel to manage. 

AI is influencing choice. We can make your brand part of the answer. 

At Sitecore Symposium 2026, November 10-12 in Orlando, we’ll show what that takes. As a Titanium Sponsor, we’re bringing practical ways to strengthen how your brand appears in AI-driven discovery, build content operations that can keep pace, and create digital experiences that give customers a reason to keep engaging. 

The opportunity for digital leaders is clear: earn visibility earlier, move with greater speed, and make every interaction count. 

Elevate Your Brand Visibility 

Search is no longer the only place where brands compete to be discovered. 

Customers are turning to AI assistants and answer engines to research products, compare companies, and narrow their choices. That puts a new question in front of marketing teams: What do these systems know about your brand, and how accurately do they represent it? 

At the AI Visibility Expert Hub in the Solutions Pavilion on November 11 and 12, you can sit down with our experts for a one-on-one AEO and GEO consultation to discuss your personalized Scrunch report. We’ll look at how your brand appears across AI-driven discovery, how that visibility compares with competitors, and where you have opportunities to improve. 

You’ll leave with a clearer picture of where your brand stands and specific areas your team can address. 

At our booth, you can also explore solutions built around specific business needs, including an AI Concierge for healthcare, our Search Visibility Advisory offerings, and AI accelerators that help teams put AI into working processes. 

The goal is to make your brand easier to find, understand, and choose wherever customers begin. 

Build the Content Operation to Keep Up 

Being part of the answer requires the content and infrastructure behind it to keep pace. 

Marketing teams produce content for more channels and experiences while still managing accessibility, governance, brand standards, and quality. Increasing output without addressing those operational demands only adds complexity. 

Our client, BlueCross BlueShield of Tennessee, is a finalist in Sitecore’s 2026 Digital Impact Awards in the Intelligent Tech Stack category, recognizing organizations that connect technology to improve digital experiences and business results. Stop by our booth to learn how the organization modernized content operations across 42 digital properties, increasing publishing velocity while strengthening accessibility and governance. 

Connect With the People Shaping What Comes Next 

The decisions behind better digital experiences rarely happen in isolation. 

Our Women in Digital Breakfast returns November 12 for its third year, bringing women and allies together for candid conversation about AI, leadership, career growth, and how digital work is changing. 

Megan Mueller Jensen will moderate this year’s panel, with the conversation centered on experiences and lessons people can take back to their teams and careers. It’s also a chance to build relationships with others working through many of the same leadership and technology decisions. 

On November 11, we’re teaming up with Vercel for an invite-only evening at EPCOT, building on our recognition as Vercel’s Solution Partner of the Year for the Americas. After a day of sessions, attendees will have a more relaxed setting for dinner and conversation with peers across the Sitecore community. 

Make Your Brand Part of the Answer 

If you’re headed to Orlando, come see what AI-influenced discovery means for your brand. 

Visit the AI Visibility Expert Hub to understand where you appear today. Join us on stage to hear how organizations are modernizing content operations at scale. Talk with our experts about agentic marketing, Sitecore, and the digital priorities shaping your 2027 plans. 

You’ll find us in the Solutions Pavilion, in our sessions, at the Women in Digital Breakfast, and throughout Symposium. 

AI is influencing what customers discover and consider. Let’s make sure your brand earns its place in the answer. Visit our resource center for more information: Perficient at Sitecore Symposium 2026.  

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Editorial Team

The Editorial Team delivers updates on what is happening across Perficient, highlighting the news, milestones, and events that move our business forward.