SEO

Barry Schwartz picked up on a thread over at WebMasterWorld. The thread was started by Brett Tabke and discusses the effect of domain age on search engine rankings. In it, Brett suggests that it’s a top 5 or top 10 factors in rankings. That’s lofty territory! However, I can confirm from my own experience that […]

Here is a nice post from Jennifer Laycock about Link Building as Relationship Building. Jennifer uses a personal experience as an example. The example features a woman who contacted her and built a relationship before asking for anything. This is right on the money. Here is a simple summary of the process: Focus on high […]

Matt Cutts has confirmed that there is a Google Page Rank update underway. In addition, data returned by site:, link:, and info: commands are being updated as well. As always, please bear in mind that Page Rank has very little influence on rankings. It’s most important impact is that it determines the crawl depth and […]

Kim Krauseberg picked up on a post by Mike Grehan, titled: SEO: Art, Science, Bollocks Or What? in which Mike discusses whether or not SEO is a difficult art to learn. Mike correctly assesses that “textbook SEO” is not rocket science. The basics of building sites today that meet the mechanical requirements of search engines […]

Now that we are over 1 week into the new year, I have decided to take a moment to record six predictions for the year. Here are the new developments I see on our horizon in 2007: The social web revolution(s) will continue and expand, but will not be a panacea for current limitations in […]

Barry Schwartz spotted a thread in the Cre8site Forums discussing a report by Ekstreme.com that Googlebot requested a CSS file. This is a very interesting, but not surprising development. It’s been known for some time that you can use CSS to hide text. It was also clearly stated by search engine representatives at SES in […]

It’s been a long time since I had to deal with a Reinclusion Request, but someone asked me about this yesterday, and it’s worth a post because it’s an issue that many people encounter. The outline here should apply to any of the search engines. First, here is where you find the reinclusion form for […]

The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible […]

Danny Sullivan posted an interview of Jimmy Wales, in which they discuss Wikia’s plan to launch a new search engine. Danny asks a lot of great questions and provides some good analysis. Danny points out in detail how hard it will be for them to succeed in holding off spammers if they begin to get […]

Brian Clark at Copyblogger recently put up a post about how to write for Google. In his post, Brian quotes the Google guidelines, including the well known: “Always focus on the users and not on search engines when developing your optimization strategy”. Brian also promises to offer more on this exact topic within the next […]

Blogs make for a great promotional tool. You have probably heard it many times. But does it really work? I think we can answer that question with a resounding yes! This post will provide you with some basic stats, showing the results achieved by SEOmoz in the last year, and our very own blog here […]

Matt Cutts takes a fresh cut at trying to explain Google algorithm updates and data refreshes. In a nutshell: Algorithm updates affect the methodology that Google ranks sites. These are very infrequent. Data refreshes involve changes in the data set which the algorithm processes. One example of a data refresh is an index update. The […]