SEO

Earlier today I release my latest “By The Numbers” column on Search Engine Watch. This is a Widget Case Study that includes never before released data from Offermatica, Otto Digital, and StepChange. The case study outlines the success story of a widget called CLIQ, and discusses the basic underlying reasons as to why it worked.

With SES Chicago coming up I asked Seth Godin if we could chat about his new book, which is also the topic of his keynote at SES. The interview was entertaining as always, including a discussion with Seth about his opinions on SEO. Check out the interview, and feel free to comment below if you […]

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let’s start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting […]

My latest interview is with Ramez Naam of Microsoft. The interview focused on core technology improvements recently made by Microsoft to Live Search. It turned into a great discussion that illustrates many of the complexities involved in a modern-day search engine. Check out the interview for details. Feel free to comment below if you want […]

What’s the difference between “paid links” and “editorial links”? This is a critical thing to understand when you are trying to put together your link building strategy. This post will lay it out in clear terms that reflect my understanding after numerous dialogues with Google luminaries on the topic. A “paid link” is a link […]

I received an e-mail from a reader who was interested in a post talking about bounce rate, and how that might be used by search engines as a possible ranking factor. The concept is that a higher bounce rate would be seen as an indication that a site is of relatively poor quality. For example, […]

Now, this is beginning to look like a complete update. Previously on Search Engine Watch, I reported that many new pages that had been added shortly after the last update had not been updated. Now those pages are beginning to show PageRank. Clearly, this is a general update. The big news remains the apparent punishment […]

Periodically you see articles that talk about what the most important things are for search engine ranking. One of the really good ones is the SEOmoz Search Engine Ranking Factors survey. Nearly every such article identifies anchor text used in links to your page as a major ranking factor. For example, only one factor got […]

Today’s post will cover the Local, Maps and Mobile search presentation made by Microsoft at the Searchification event on September 26, 2007. We have also written a post about the Core Improvements in Live Search that you can also read. The presentation was made by Eric Jorgensen, a 13 year veteran of Microsoft: One of […]

Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill and B.S. degrees in both mathematics and computer science from the University of Kentucky. Matt wrote SafeSearch, […]

During my recent trip out to California, I had the opportunity to sit down and speak with Google’s head of the Webspam team, Matt Cutts. It was enjoyable to chat with Matt, and you can see a transcript of the Matt Cutts interview here. The major topics we covered were: Google’s tracking of Javascript encoded […]

This post will provide some more info on September 26, 2007, Searchification event that Microsoft put on. In particular, this post will focus on the core search engine improvements part of the presentation. I will provide some brief comments on each announcement, as well as pictures of the speakers. 1. Introduction by Brad Goldberg. Brad […]