SEO

One of the most important things an SEO can do when speaking with a prospective customer is to qualify the customer first. There are people out there who are ready to pay you money for your time and services that you should turn away. There are a couple of major reasons why: It’s just good […]

Matt McGee of Small Business SEM officially announced the launch of the SEMMYS early this morning. The SEMMYS are a set of awards that will be given to the best search marketing blog posts of 2007. A panel of judges, including yours truly, are helping pick a set of finalists during the course of this […]

A little while back I did a post titled: SEOs Must Work Closely with Development. The basic thesis of the post was that neither of these parties can work without close communication with each other. Ultimately, this is critical to the success of the site. One reader (named “Alla”) wrote in suggesting that this is […]

Aaron Wall put up a post about a new Google filter that causes people with high ranking terms to be bumped down to position #6. There is also a thread at Webmaster World about this phenomenon. This is still reasonably speculative in nature, but there are a lot of people who have seen this. Aaron […]

The interview of the week is a podcast with Jonathan Mendez. You can read a transcript of the podcast here.

This week’s interview is with Mike Nichols of Microsoft. It was an intriguing discussion about image search, Microsoft’s new video search, and celebrity search. Read the interview to see what I learned in the discussion, and if you would like to comment on the interview you can do that below.

Have you ever written up a beautiful technical SEO plan for a site and then have it come back from development all messed up? There truly is no win in making a set of SEO recommendations and throwing it over the wall to the development team. The results come back wrong a stunningly high percentage […]

Our interview of this week is with Google’s Sep Kamvar. It provided a lot of insight into Google’s views on personalization. Check it out by reading the article. If you want to comment on it, please go ahead and do so below.

Here is a great post from SEO Blackhat titled Don’t Buy Links – Buy the Whole Site. It offers some good and practical advice about paid links. Here is a great summary quote from the post: Generally, the sites you can still buy links from that can pass link juice (help you site rank in […]

This week’s interview is with Grad Conn of Microsoft. We spoke about Microsoft’s unique new health search product, and how they have integrated that into the core experience of Live Search. Read the interview for the details of how and why Microsoft put it together, and comment below if you want to discuss it.

As senior director, product marketing, Grad Conn is responsible for both the enterprise and consumer sides of the Health Solutions Group (HSG) at Microsoft Corp., including market mapping and segmentation, brand and communication strategy, and all marketing communication and sales enablement implementation. In the enterprise and healthcare provider space, the HSG offers IT solutions that […]

Large sites have a variety of problems. They are inherently more complex than smaller sites to manage from many perspectives. Some of the major ones include: Content management is a major challenge Providing users a quality user experience (e.g. an easy to understand navigation system) may be difficult And, yes, SEO can be a challenge […]