SEO

Dick is a Group Product Manager at Google, Inc. Prior to this role, he co-founded and was CEO of FeedBurner Inc., the leading provider of online media distribution and audience engagement services for blogs and feeds. Previously, he co-founded and was CEO of Spyonit.com which was sold to 724 Solutions in September 2000. Prior to […]

Andrew Tomkins is the Chief Scientist for Yahoo! Search. Andrew joined Yahoo! Research in 2005 from IBM. His research over the last eight years has focused on measurement, modelling, and analysis of content, communities, and users on the World Wide Web. Prior to joining Yahoo! Research, he managed the “Information Management Principles” group at IBM’s […]

The following is the transcript of an interview of John Marshall, CTO of Market Motive. John was CEO of Clicktracks, until very recently when he left the company to put together Market Motive. A Netscape alumnus who is responsible for two other successful software companies, John Marshall brings 20 years of experience in the software […]

Recently I got to interview Market Motive’s John Marshall. This interview focused on why it’s bad to go out and buy “traffic.” Your focus needs to be sharper than that – you need to focus on the intent of the visitors, and how you are going to persuade them to buy. If you want to […]

What should an SEO firm report on to their clients? There are a whole host of things that people usually talk about: Technical SEO changes made New links obtained Rankings reports Total backlinks Pages indexed Competitive info Web site traffic While most of these are useful at some level, I think that if any of […]

This week’s interview is with TV Guide’s Kirsten Rasanen, Director of Product Development for TV Guide Online. Kirsten and I discussed TV Guide’s video search engine, as well as the future of video search. If you want to discuss it, you can do so below.

Guy Kawasaki of Garage Ventures has launched a new website known as Alltop, with a tag line of “All the top stories”. Here is a summary of their business from their site: We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — ”aggregations” […]

Last week I posted about 11 Ways to Recognize a Bad SEO Firm. This week, in response to many requests, I am going to turn it around and talk about a set of things to look for in identifying a good SEO firm. Unfortunately, it is much more difficult to be declarative when looking at […]

Ken McGaffin is Chief Marketing Officer with Wordtracker.com. He writes regularly on link building and online public relations. He is the author of the highly acclaimed Linking Matters Report. Our discussion focused on recent changes and upcoming plans for Wordtracker, and tips and techniques for keyword selection. Interview Transcript Eric Enge: Tell us about recent […]

Recently I interviewed Wordtracker’s Ken McGaffin. Ken and I discussed recent changes in Wordtracker and advanced tips and techniques for keyword selection. Check it out, and feel free to discuss it below.

There are lots of different people out there calling themselves SEOs. Some of them are actually really good. But, for today, let’s take a look at 11 sure-fire signs that you’re dealing with a bad one: Focuses a lot of energy on meta keywords. Yes, they are still out there – SEOs that think that […]

Tim Ash is the President of SiteTuners.com, a leading performance-based landing page optimization firm. During his 14 year involvement with the Internet, Tim has worked with American Express, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, and Coach to develop successful Internet […]