SEO

The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible […]

The Google Analytics team recently announced a whole series of updates that focused on new enterprise-class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper and interview Brett Crosby […]

Rand Fishkin is among the search marketing field’s thought leaders, serving 30,000+ daily readers on the SEOmoz blog. Rand has appeared in Newsweek magazine and been quoted by the Washington Post, USA Today and dozens of other publications. He is a frequent traveler and speaker on SEO, blogging & web marketing at worldwide conferences, but […]

This week I am releasing my recent interview with Rand Fishkin. In this interview, we discuss Linkscape, the new link building intelligence tool from SEOmoz. The discussion includes a detailed look at how it was put together, SEOmoz’s policies regarding the tool, and how SEOs should use it. Once you have read the interview, come […]

If you have an interest in researching spam by other sites and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site’s backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful […]

Want an inside look at how a competitive intelligence tool can help you improve your search and website performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have […]

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of […]

Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor – the University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO […]

This week’s interview is with Yahoo’s Dennis Mortensen. This is the first time I have a chance to really sit down with him since IndexTools was acquired by Yahoo, of for that matter, since his election to the board of directors of the WAA.

After a long hiatus from publishing interviews, I am back at it. We have a nice stream of interviews upcoming, so stay tuned. Not too long ago, I had a chance to get Guy Kawasaki to answer a few quick questions. Check it out, and next week we will give you an update on Yahoo […]

Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a […]

Bruce has operated as an executive with several high-technology businesses and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles […]