SEO

Dr. Larry Cornett is VP of the Yahoo Search consumer products division. In this capacity, he is primarily responsible for the Yahoo web search experience and heads up a multinational team of product managers, designers, and developers focused on creating a world-class search experience. Prior to this role, Dr. Cornett was a director at eBay, […]

This week’s interview is with Dr. Larry Cornett, the VP of the Yahoo Search consumer products division. Our discussion focused on SearchMonkey, Yahoo’s new effort to remap the user experience in search. We talked in particular about Yahoo’s recent announcement that certain SearchMonkey applications have been defaulted to on for all search users. Personally, I […]

Talk about bad metrics, cost per link is one of the worst. Let’s talk about why, but first, I am going to outline how it comes up. Typically what happens is that an SEO is performing work on behalf of a client, or the company they work for. They are diligently adding the links. Then […]

The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible […]

The Google Analytics team recently announced a whole series of updates that focused on new enterprise-class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper and interview Brett Crosby […]

Rand Fishkin is among the search marketing field’s thought leaders, serving 30,000+ daily readers on the SEOmoz blog. Rand has appeared in Newsweek magazine and been quoted by the Washington Post, USA Today and dozens of other publications. He is a frequent traveler and speaker on SEO, blogging & web marketing at worldwide conferences, but […]

This week I am releasing my recent interview with Rand Fishkin. In this interview, we discuss Linkscape, the new link building intelligence tool from SEOmoz. The discussion includes a detailed look at how it was put together, SEOmoz’s policies regarding the tool, and how SEOs should use it. Once you have read the interview, come […]

If you have an interest in researching spam by other sites and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site’s backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful […]

Want an inside look at how a competitive intelligence tool can help you improve your search and website performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have […]

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of […]

Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor – the University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO […]

This week’s interview is with Yahoo’s Dennis Mortensen. This is the first time I have a chance to really sit down with him since IndexTools was acquired by Yahoo, of for that matter, since his election to the board of directors of the WAA.