SEO

This week’s interview is with Sabrina Parsons, the CEO of Palo Alto Software. In a departure from the normal focus of our interviews, we talked Sabrina about their email management product known as Email Center Pro. It looks like a great productivity tool for small businesses.

I am excited about this week’s interview with Pankaj Mathur of InfoUSA. What I got out of it was a really deep look at the true problems related to local search, and the size and complexity of the infrastructure required to deal with it. Read this interview and it should give you a new perspective […]

One of the first things we do when we take on a new client is analyze their link profile. You should always do this in the very beginning of an SEO effort. Let’s look at a few situations in a bit more detail: A site has 10 thousand links and has a Google Toolbar PR […]

For the second year running, Perficient Digital is putting its foosball reputation on the line and giving away a pair of 8 GB iPod Touches to the winners of our “Foosball Challenge” at SES New York on the 24th (Tuesday) and 25th (Wednesday) of March. The plan is the same as last year, and here […]

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let’s look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let’s say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: […]

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is […]

This week’s interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James’ (Omniture’s CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So […]

Link Building is a discipline that has a ton in common with basic PR. While there are many important differences as well, both are focused on getting the word out about a business and getting other people to embrace it. Once you understand how closely tied these are you begin to see why these important […]

My most recent interview was with Google’s Sandra Cheng, and we discussed the recent Website Workout program by the Google Website Optimizer team. This was a cool program where Google did test programs with 4 different companies and then published the results as case studies. As SEOs, we hunger for hardcore data, and this program […]

Sandra Cheng is a Product Manager at Google where she is responsible for the overall product strategy and roadmap for Google Website Optimizer. She also manages ads optimization related products for AdWords. Previously, Sandra worked at Amazon.com, where she led product management for Endless.com. Interview Transcript Eric Enge: So why don’t you start with an […]

Cedric Dupont is the Product Manager for SearchWiki at Google, Inc. He has been with Google for almost 2 years (since June 2007). Prior to Google he worked as a consultant at Bain & Company, where he worked on strategy and due diligence for Private Equity deals for funds in the US and Europe. Prior […]

This week’s interview is with Google’s Cedric Dupont, the product manager for Search Wiki. The discussion focused on SearchWiki, and in it, he indicated that there is no intention to offer an opt-out and that it could well be used for more general ranking purposes. We did, of course, discuss much more than that!.