SEO

For the second year running, Perficient Digital is putting its foosball reputation on the line and giving away a pair of 8 GB iPod Touches to the winners of our “Foosball Challenge” at SES New York on the 24th (Tuesday) and 25th (Wednesday) of March. The plan is the same as last year, and here […]

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let’s look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let’s say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: […]

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is […]

This week’s interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James’ (Omniture’s CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So […]

Link Building is a discipline that has a ton in common with basic PR. While there are many important differences as well, both are focused on getting the word out about a business and getting other people to embrace it. Once you understand how closely tied these are you begin to see why these important […]

My most recent interview was with Google’s Sandra Cheng, and we discussed the recent Website Workout program by the Google Website Optimizer team. This was a cool program where Google did test programs with 4 different companies and then published the results as case studies. As SEOs, we hunger for hardcore data, and this program […]

Sandra Cheng is a Product Manager at Google where she is responsible for the overall product strategy and roadmap for Google Website Optimizer. She also manages ads optimization related products for AdWords. Previously, Sandra worked at Amazon.com, where she led product management for Endless.com. Interview Transcript Eric Enge: So why don’t you start with an […]

Cedric Dupont is the Product Manager for SearchWiki at Google, Inc. He has been with Google for almost 2 years (since June 2007). Prior to Google he worked as a consultant at Bain & Company, where he worked on strategy and due diligence for Private Equity deals for funds in the US and Europe. Prior […]

This week’s interview is with Google’s Cedric Dupont, the product manager for Search Wiki. The discussion focused on SearchWiki, and in it, he indicated that there is no intention to offer an opt-out and that it could well be used for more general ranking purposes. We did, of course, discuss much more than that!.

Trust is one of the factors in web rankings that is the least understood. Partly this is because the simplicity of the days when Google’s PageRank algorithm was all you needed to know are long gone. Now there are many other factors that enter into ranking, with the 2 major new ones being relevance and […]

This past week I have the chance to interview Market Motive’s Scott Milrad. Our discussion covered a lot of ground regarding the internet marketing certifications offered by Market Motive. One of the more interesting things is that this Tuesday Market Motive is having the finals for the program in a broadcast conference call on Tuesday, […]

There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers but other people […]