SEO

Carter Maslan is the Director of Product Management for Google Local. He also spent 6 years as a Director of Product Management & Marketing at Microsoft, and 2 years at Inktomi prior to joining Google. Interview Transcript Eric Enge: The thing that everybody has been buzzing about is the new service area business tool that […]

Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor […]

A couple of weeks back I interviewed Frederick Vallaeys, who is a Senior Product Specialist for Google AdWords. We covered a wide range of topics, with a review of some recent product announcements, and also some tips and tricks. In this post, I will summarize the main points of the interview, but do read the […]

Just over a year ago I did an interview with Pankaj Mathur, the VP of Sales for InfoGroup. I enjoyed the initial interview tremendously, so I really looked forward to the opportunity to do it again. As with the first interview, our conversation focused almost entirely on the local search data problem. What makes it […]

It is always a pleasure when I get a chance to sit down with Matt Cutts. Google’s Webspam chief is always willing to share what he can for the benefit of webmasters and publishers. In this interview, we focused on discussing crawling and indexation in detail. Starting with this interview, I have also decided to […]

Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill and B.S. degrees in both mathematics and computer science from the University of Kentucky. Matt wrote SafeSearch, […]

Chris Baggott co-founded ExactTarget, the world’s leading Data-driven Email Service Provider, and Compendium Blogware, a company focused on helping corporations use blogs more effectively to obtain new customers from search engines. One of the things that stood out for me in this interview with Chris is his focus on the fact that people buy from […]

I have been taking the opportunity to speak with various industry people who have deep experience in enterprise SEO. The next in that series is Adam Audette of AudetteMedia. Adam is well known for his work with Internet megabrand Zappos, but has also worked with other large well known brands such as Michelin and the […]

Adam is a second generation internet marketer and president of AudetteMedia, a search marketing boutique located in Bend, Oregon. Adam is also a lead SEO strategist at Zappos.com, who he’s worked with since 2001. A veteran of the internet marketing field since 1996, Adam has worked with companies such as Charming Shoppes, JELD-WEN, Intermec, Motorsport, […]

At SES Chicago in December of last year, I did a couple of video interviews. One of these was with Abby Prince of WebProNews on the subject of syndication and duplicate content, and the other was with Ralph Wilson of Web Marketing Today on the topic of link building. Check them out!

It amazes me when people obviously use scrapers to harvest email addresses and then blindly send out mass emails looking for business. Below is an email I received this morning, with my comments in: “Hope you are doing well. (I am glad that she is concerned for my well being) Haven’t heard back from you, […]

Google is obsessed with speed. A tremendous amount of corporate energy is being put into initiatives to speed up the web. Google’s Let’s make the web faster web page asks the question “What would be possible if browsing the web was as fast as turning the pages of a magazine?”. This clues us in to […]