SEO

Cloaking is the practice of showing a different result to a search engine than is shown to an end user. Classically, this is done by one of three methods: Detecting the User Agent Name of the Search Engine Robot Detecting the IP Address of the Search Engine Robot (“Bot”) Detecting both the User Agent Name […]

Many webmasters have learned that keyword selection is important. In fact, it’s a critical part of the site design and building process. However, there are many considerations that go into picking a good keyword set. It’s not as simple as picking the highest volume keywords and building a page for each one. Here are some […]

Branko Rihtman has been optimizing sites for search engines since 2001 for clients and own web properties in a variety of competitive niches. Over that time, Branko realized the importance of properly done research and experimentation and started publishing findings and experiments at SEO Scientist. Branko is currently responsible for SEO R&D at RankAbove, provider […]

“If you get enough positive votes in a short period of time, your article will then be moved to the home page of the site. Reaching the home page results in large amounts of visitors – thousands or even tens of thousands of visitors to your site. It also means that you will likely get […]

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a search marketing agency in 1999, where he spearheaded the SEO strategies for companies that included […]

Search engines use anchor link text as one significant component of how they determine what a web page is about. If thousands of sites link to a page on your site with the anchor text of “blue widgets”, the search engine is going to conclude that the page is most likely about “blue widgets”. Bear […]

Wiep Knol is a creative link marketer that lives in The Netherlands. From there he runs his company Gila Media, which offers link building services and consultancy. He is also the co-founder of Linkbuilding.nl, a Dutch link building agency. Linkbuilding.nl offers link building consultancy, workshops, training sessions and campaign management for (mainly) Dutch websites. 1. […]

301 redirects play a major role in search engine optimization. They enter into the equation in many different situations, but the 2 most common situations are: All sites should redirect all URLs associated with their domain which do not start with “www” (i.e. “http://yourdomain.com”) to the same pages on your their domain that start with […]

Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. […]

Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a […]