SEO

Are Links Still Important for SEO? UPDATE: For the latest version of this study go to Do Links Still Matter for SEO. You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the […]

Uh oh! All three of our Musketeers claim to be the same person. What a mess! Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In […]

Mobile, AMP, App Deep Linking, Voice Search and More Welcome to our third Virtual Keynote with Google! Also, check out our past Virtual Keynotes with Google’s Gary Illyes. Here’s the video of our #VirtualKeynote conversation with John Mueller and Mariya Moeva of Google. You’ll find a full transcript below the video. Eric: Hey, everybody. This […]

Poor Eric! He’s trying to save the world in this Here’s Why video, but no one at the UN understands a word he’s saying! It may not be world-ending, but certainly frustrating for your users if they click a Google link and end up on the wrong language version of your site. Learn how to […]

On May 11, 2016, Google “finished” rolling out its second mobile rankings update. Today we’re publishing the results of our study to measure the impact of this new algo update. Google’s first mobile update was a big one, was this one as significant? To find out, we took a baseline measurement of over 18,000 mobile […]

When you have a series of pages about the same product, category, or topic, it can cause problems for Google. The rel=prev/next link attribute can solve those problems. Find out why in this video, along with hints on how to properly use rel=prev next. Don’t miss a single episode of Here’s Why. Click the subscribe […]

Google is still the big dog in traditional search, but don’t think that’s the end of the story. These days, search involves more than what we might call traditional search, such as entering a query in the Google search box and getting a series of links to web pages. In those more non-traditional types of search, Google is […]

If Google doesn’t index a page, it can’t show it as a search result. There may be times that you actually don’t want Google to index some of your pages. In this episode of “Here’s Why” from Perficient Digital, you’ll learn why that is and how to do it. Don’t miss a single episode of […]

Post updated September 1, 2015 and June 7, 2016 (originally published January 23, 2014) How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me, the answers to those questions were the buried headlines in […]

In this excerpt from our recent Virtual Keynote on SEO Tags with Google Webmaster Trends Analyst Gary Illyes, Gary and Eric Enge talk about how Google views the rel=”prev” / “next” tag on web pages. View the segment below, or skip below the video to get a summary of the main points. Rel = “prev” […]

Learn how to combine the forces of SEO and social media to make them bigger than the sum of their parts, using what Mark Traphagen calls “reciprocal leverage.” Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

In our second Virtual Keynote with Google Webmaster Trends Analyst Gary Illyes, Eric Enge asked him about how Google treats various SEO tags. In this post I will summarize what Gary had to say about the hreflang tag. You can watch the segment where this discussion occurs here: What is the hreflang tag? The hreflang […]