SEO

Featured Snippets in search have the potential to jump you above the number one organic result, and without link building or some of the other arduous tasks of traditional SEO. But that doesn’t mean they’re easy to get or keep! This resource center is your one-stop hub for everything you need to know about Featured […]

AI is here to take your job! This oft-repeated mantra is used to grab a few headlines, but for now the reality is quite different. The true power of AI is in how we learn to work with these tools to better perform our jobs; thus, AI is here to augment our current abilities and […]

This poor waiter is never going to satisfy all of Mark’s demands. But marketers can never give up on trying to satisfy the comprehensive needs of searchers. In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals what comprehensive content is and why it is so key to SEO success […]

Faceted navigation is great for users on an eCommerce site, but it can cause thin content pages to multiply like rabbits. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what can go wrong with faceted navigation and SEO and how to prevent those problems.  Don’t miss a […]

When I saw Chris Penn speak at our 2018 Next10x event, I knew I wanted to get together with him for a video session to discuss machine learning and AI. We did that recently, and the videos below are the result. Each video is accompanied by a transcript if you prefer to read. We covered […]

Eric has created a new machine learning app to help Mark improve his driving. Can anything perform such a miracle? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what benefits Google tries to get from machine learning to improve the quality of search results.  Don’t miss a […]

If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]

If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]

The villagers caught a black hat SEO and brought him to the wise knight for trial. Let’s be thankful that SEO methods have come a long way since the ancient times of search engines! In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge gives evidence that SEO has […]

When a page loads quickly, your website visitors get a better experience. Research supports this: According to DoubleClick by Google: “53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.” Consider this Think with Google article, where a deep neural network found with 90% accuracy that, “as page load […]

In some ways, getting ranked in Google search is like being a contestant in our imaginary “Who Is Most Relevant?” game show. It’s often not enough just to build a single great page with the “right answer.” You have to show Google that your site is relevant for the topic in which you want to […]

Matching up a keyword with what Google thinks users want to see for that keyword can seem like magic. But you don’t have to be a wizard to figure it out. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why understanding user intent is the first […]