Digital Marketing

Relevancy is like a relationship, it’s hard to fake. And in this episode of “Here’s Why” we’ll explain why relevance is an important concept for SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why […]

Who or what we consider authoritative in life can have profound implications, and so it is on the web. In this episode of Here’s Why we’ll explain why the concept of authority is crucial for your website SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via […]

We’re excited to be a part of Digital Summit Detroit, the premier digital strategies forum transforming the future of the digital commerce ecosystem. The conference is taking place October 11-12 in Detroit, Michigan, and aims to provide attendees with real-world, practical solutions happening at the crossroads of marketing, analytics, user experience, and emerging technologies. If you haven’t […]

Obviously, trust is an important issue in life but it’s also critical to long-term SEO success for your business. Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources Mentioned Yahoo’s TrustRank patent […]

There are more than 3 billion internet users – and 2 billion of them are active on social media. With that in mind, social media marketing needs to be an important part of your overall digital marketing strategy. And as social media constantly evolves – with updates like the recent Facebook algorithm change that gives […]

Full Transcript Today I am going to explain how to implement Hreflang tags, and when you should use them. What Are Hreflang Tags Used For? Hreflang tags are useful when you have different versions of your website targeted either for different languages or different countries. The simplest use case is when you have translated versions […]

Dan Klco, digital marketing solution lead at Perficient, recently wrote a blog post about the importance of structuring digital marketing projects. He discusses the different layers of a project and how they change throughout the project life cycle to ensure success and avoid any wasted effort or missed guidelines. “…a well structured and well scheduled digital marketing […]

We know that consumers and their preferences change from year to year. Whether slight variations or broad trends that transform the way businesses interact with customers, keeping up with these changes is imperative to successful marketing. And businesses that don’t adapt to these changes are in danger of being left behind. This has led to a […]

SEO seems so complex. Can The Art of SEO lead author Eric Enge really reduce it down to just two essential factors? Find out in this episode of our Here’s Why series! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

If you’re in the knowledge business, your expertise is your stock in trade. So why would you ever give it away for free? Find out in this episode. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

As Google becomes more sophisticated in evaluating content and relevancy, are links to your pages becoming less a priority? We have the data from a massive study. Find out what we found out in our latest entertaining and informative Here’s Why video! (Full transcript and links mentioned below the video) Don’t miss a single episode […]

Google deep linking opens up the world of Google search to app developers. Learn why that’s important to the future of apps and search in this episode! You’ll find any links mentioned and a full transcript below the video. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified […]