Digital Marketing

SEOMoz just released version 2 of its Search Engine Ranking Factors article. The content in the article is based on a survey of a number of leading and well-known SEOs. The content is truly great. If you want to get a fast primer on what matters most, and what matters least, you can do that […]

Google Webmaster Tools recently added the neat capability of seeing a good solid list of inbound links to your site and allowing you to download the entire list in a spreadsheet file. However, we recently noticed that these links include links from Yahoo! Answers. So here’s the kicker. These links are NoFollowed. So Google is […]

SES New York begins on April 10th, and as usual, I will be there. A few sessions stand out as being of particular interest to me: Tuesday 9:00 am: Video Search Optimization Tuesday 11:00 am: Podcast and Audio Optimization Wednesday 10:15 am: Web Analytics and Measuring Success Wednesday 3:15 pm: SEO Through Blogs & Feeds […]

Let’s have a little fun today, shall we? Google Maps is providing some fascinating directions, such as this one from Stanford University to KTH-hallen, Stockholm, Sweden. Take a look at step 33 below: Here is a visual look at your swim: That’s one heck of a swim! But at least they have an idea that […]

Recently I had a chance to speak with Rand Fishkin about the recent changes at SEOmoz, and got an update on the progress. Rand is the well known and popular CEO of SEOmoz, and it was great to be able to sit down and talk to him about it. I have also generated a transcript […]

The following is the transcript of an interview with Bryan Eisenberg. Bryan Eisenberg co-founded marketing consulting firm Future Now with his brother Jeffrey in 1998. Bryan and Jeffrey also operate a blog at Grokdotcom.com. Future Now applies persuasion architecture to increase online and multichannel conversion rates so prospects purchase, subscribe, register, make referrals, or accomplish […]

Rand Fishkin recently put up a post titled: Wasting Time or Clearly Incompetent – The SEO Consulting Debate. In it, Rand refers to a post by Brian Provost at ScoreBoard Media Group titled: The First Question You Should Ask Your SEO Consultant. Brian has since published an update titled: Attack of the SEOmoz Clones: More […]

Site Architecture is a critical component of SEO. When you are starting on a new site design, you have to begin by thinking through the SEO plan as part of the design. Here are 12 quick tips on how to get your site architecture right: Complete the steps below before writing 1 line of code […]

NicheGeek recently posted some examples of Unconventional Online Business Ideas. If you review this list you will see a bunch of nifty ideas here. Lots of people are doing these types of sites and carving out a nice niche for themselves. There are a lot of these types of opportunities in the market. If you […]

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market. A little over a year ago we sold off a set of sites that we […]

Recently, I came across this post at Read/WriteWeb about Technorati’s declining traffic. Evidently, Google BlogSearch has overtaken Technorati. The article attributes this happening because Google began promoting Google BlogSearch on the Google home page. One thing that is for certain, when you take a look at the chart they offer on the market share of […]

The following is the transcript of an interview with Brian Induni, the Executive Director of the Web Analytics Association. A native of Vermont, Brian Induni is the owner of Induni NorthWest, a web analytics consulting practice. He brings 20 years of experience in product, engineering and business management to his role, including four years as […]