Digital Marketing

Priyank Garg is the director of product management for Yahoo! Search Technology (YST), the team responsible for the functionality of Yahoo!’s Web search engine including crawling, indexing, ranking, summarizing and spelling Web search functions along with products for webmasters, such as Site Explorer. During his three years at Yahoo!, Priyank has led many highly-visible product […]

A serial entrepreneur, Edward “Ted” Murphy has founded six companies since 1994. Murphy’s latest venture, IZEAoperates a variety of social media properties including PayPerPost, the world’s largest Consumer Generated Advertising Network. Founded in June of 2006, IZEA has raised over $10 million in venture funding from leading venture capitalists including Draper Fischer Jurvetson. The network […]

Site search data can be a huge resource for web publishers. For a large number of sites, this is a greatly under-utilized resource. Many sites put a site search capability on their website and then forget about it. So much opportunity left on the table. The opportunity comes from looking at your site search data […]

This week’s interview is with Izea’s Ted Murphy. Ted has been a successful entrepreneur since 1994 and is most notably known for founding Izea, the company which spawned PayPerPost. Ted and I discuss PayPerPost, and his latest venture, SocialSpark. If you would like to comment on it, please do so below.

Vanessa Fox has remained a prominent industry figure after leaving Google, where she led the development of Google Webmaster Tools. Recently Vanessa and I found time to sit and talk about Holistic Online Marketing Feel free to ask questions or discuss it below.

Vanessa Fox’s latest projects are Jane and Robot (search-friendly design patterns for web developers) and Nine by Blue (thoughts on holistic online marketing, customer relationships, and measuring search as an acquisition channel). Vanessa is also working with Ignition Partners as an Entrepreneur in Residence and is Features Editor at Search Engine Land. Before this, Vanessa […]

Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill and B.S. degrees in both mathematics and computer science from the University of Kentucky. Matt wrote SafeSearch, […]

During my recent trip to SMX Advanced, I sat down with Google’s Matt Cutts to discuss link building. In the discussion, we covered a wide variety of white hat link building techniques. What makes this interesting is the insight it provides on what Matt considers to be White Hat. Check it out, and then comment […]

Lisa Barone wrote an awesome post titled: SMX Advanced Goes to the Dark Side. With 60 comments (and counting), including several by Danny Sullivan, the discussion thread is fascinating as well. At the end of it all, it looks like the consensus is that the event was a bit more black hat than many people, […]

I just finished reading a post from Half’s SEO Notebook titled Your Obsession to Rank Higher is the Final Nail in Your Coffin. The whole post is a rant against those who don’t see that they need to do something special with their web sites, and who are, well, obsessed only with ranking higher. As […]

I am on the plane out to SMX Advanced in Seattle. This is Danny Sullivan’s second take at this show, which is targeted at more advanced SEOs and web marketers. As we all head out to Seattle, we all have the same thing in our mind – will the food be as good as it […]

Marc Johnson is the Chief Marketing Officer for Hitwise. Johnson joined Hitwise in March 2008. Prior to Hitwise, Johnson founded and managed Storyline Development, an independent marketing and market research consultancy. Johnson previously served as an Executive Vice-President and then Advisor to Buzzmetrics, (now part of Nielsen Online. There he helped create the first product, […]