Digital Marketing

I recently spoke with Microsoft’s Brad Goldberg. Brad is the General Manager of the Search Business Group at Microsoft, and we talked about a variety of issues concerning the future of search and Live search. You can make any comments you may have on the interview below.

Eric Ward put a post up on Search Engine Land called: The Link Building Kiss of Death. In this post, Eric talks about the types of email addresses which are just poor ones to use when emailing someone with information about your site (a request of a link). Some of the examples provided by Eric […]

My latest interview is with Peter Nieforth the CEO of Vitrium Systems. Vitrium is pushing on a new concept of document analytics. The idea is to be able to track what is happening to a document you distribute via the web (usually a PDF file) and see how much a person has read of it, […]

Peter Nieforth is the Chief Executive Officer and Co-Founder of Vitrium Systems. Mr. Nieforth was instrumental in bringing together the founders who designed Vitrium’s business model based on Narayan Sainaney’s research and protected pdf technology. Mr. Nieforth specializes in financing, organizing and commercializing promising start-ups, most recently acting as Director of Investment for The Loreto […]

Aaron Wall is a well-known name in the SEO space. In addition to writing one of the more popular SEO Blogs, he also offers a suite of free SEO tools and more recently opened up an exclusive online SEO training program. Interview Transcript Eric Enge: Let’s start by talking a bit about how ideas spread today. […]

For me, SEO is about asset creation. Whenever we work with a client site, we treat it like an asset. In short, the site is never treated as an item that we could potentially throw away. Once you start thinking this way, you become risk-averse. But that is not the only thing that happens. You […]

In this week’s interview, I sat down with Aaron Wall and spoke about what it takes to get your ideas (and point of view to spread). He knows a thing or two about this and is the only person I know who has 2 pages listed on the first page of Google results for the […]

Carter Maslan is the Director of Product Management for Google Local. He also spent 6 years as a Director of Product Management & Marketing at Microsoft, and 2 years at Inktomi prior to joining Google. Interview Transcript Eric Enge: One of the big changes in the past year was that Google Universal Search came out […]

We don’t focus on rank tracking when we work on a project. Sure, we do some of it, but it’s simply not the goal. One of the biggest problems with it is that it becomes a big distraction. People will spend endless hours poring through rank tracking reports, and at the end of it all, […]

Recently I got to speak with Google’s Carter Maslan about Local Search. The discussion should help people interesting in Local Search to more effectively put together their strategy. There is also a little bit of myth busting in this read, as not all of my questions were answered quite the way people might expect. Feel […]

There is a lot of free SEO advice out there. If you look in the right places, and no how to judge what you are reading, it’s also pretty easy to filter out the good advice v.s. the bad advice. So, how is a poor publisher supposed to thrive in an environment where so many […]

This week’s interview is with Yahoo’s Priyank Garg. The discussion focuses on SEO tips for publishers and covers some really interesting ground. Priyank makes a clear statement of Yahoo’s policy with regard to paid links, how they handle NoIndex, NoFollow, robots.txt, and more. Once you are done reading it, you can discuss it using the […]