Digital Marketing

Imagine you want to establish yourself as a true leader in your market space. However, the market space has been around for a few years, and there are other sites that have already established themselves as leaders. A natural thing to do is to backlink those leaders (i.e. use a tool such as LinkScape to […]

This week I am publishing a recent interview with Microsoft’s Dr. Scott Prevost. Scott is the principal development manager in the Powerset group at Microsoft. I used this discussion to get some insight into what Powerset is about, and how Microsoft intends to use it as a part of their core search technology in the […]

For over a decade, Dr. Scott Prevost has worked to bring natural language processing technology to the marketplace. As a graduate student at the University of Pennsylvania, he developed theoretical models of prosody for synthetic speech, as well as technology to generate dialogue for autonomous agents. In post-doctoral research at the MIT Media Lab and […]

Our first interviewee, Tracy Chan is a Product Manager at YouTube. Prior to working at YouTube he was a Financial Analyst at Google. He has also worked as an Associate at Stockamp & Associates and a Corporate Strategy Intern at eBay. He got his degree at the University of California, San Diego. Our second interviewee, […]

One of my recent interviews was with Tracy Chan and Matthew Liu of YouTube. Some of the areas discussed include: YouTube Insight’s Popularity feature YouTube Insight’s Discovery functionality YouTube Insight’s Demographics tool The ability to export data from YouTube Insight How Promoted Videos can help you launch a video Other tactics for driving video views […]

This week I get to post an interview with well known Googler John Mueller. John works in the Google Zurich office and has a lot of insight into the inner workings of the Google algorithms as well as their webmaster guidelines and policies. Our interview was laser-focused on the issue of cloaking, as well as […]

John Mueller is currently a Webmaster Trends Analyst at Google Zurich. Prior to working at Google, he became well known for his active participation in Google Groups and a variety of SEO forums. Interview Transcript Eric Enge: Can you provide me with your definition of cloaking? John Mueller: The standard definition of cloaking is to […]

One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista’s hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day. Another […]

Sarah serves as COO of SEOmoz.org, Inc. and is also a law and technology blawger (don’t be as dense as I was, “blogger” + “law”) extraordinaire. Prior to Sarah’s tenure at SEOmoz, She worked as a litigator for a small firm in Washington State where she managed diverse and complex cases. Sarah attended Simon Fraser […]

After a brief break from posting regular interviews, I am back at it! This week I have a great one, with Sarah Bird of SEOmoz. As a general counsel, Sarah handles a variety of different legal issues, and there are some issues that face both those who work as SEO professionals and the companies that […]

Jakob Nielsen recently put up a nice article about link text, titled <a href=”http://www.useit.com/alertbox/nanocontent.html” target=”_blank rel=”" noopener noreferrer”>First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth […]

Bill Mungovan is currently the director of product marketing at Omniture responsible for their SearchCenter product. Previously, he helped build the search engine marketing practice at Carat, working directly with agency clients in exceeding their ROI and branding goals through search. Mungovan brings a broad range of skills in search advertising optimization, account management, search […]