Digital Marketing

The mobile phone is quickly becoming the new must-have accessory as consumers start to treat their smartphones as a virtual extension of their bodies. For most of us, if we’re honest, the smartphone is quickly replacing our short-term memory, but that’s another topic for another day. It’s no surprise with smartphones accounting for 40% of […]

In an article entitled Why You Should Automate Parts of Your Job to Save It, Michael Schrage argues that the modern employee is more technologically capable than ever before and that individual productivity enhancements should come as a result. Rather than a top-down management decree that “all employees shall now use System X,” he suggets […]

I’ve collected my top 13 tips for successfully managing your brand’s Facebook presence. Yesterday, in part I of my post, I detailed my first six tips. Today I’ll share the rest. 7. Be curious: Ask questions There are two types of questions that accomplish three things. The first is fan engagement questions. They can be […]

Launching your brand’s Facebook page can be scary. Was it truly the right move? Will it pay off? Will anyone “like” us? Will enough people “like” us? You have the ability to make all of those answers be “yes.” If you’re asking these questions, I’m assuming you’ve already sold the value of Facebook to your […]

Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. […]

Both Web Analytics and Business Intelligence attempt to tell part of a story, one in which a visitor becomes a customer and everything in between; however, these two disciplines have always presented information separately due to various reasons, leaving out the holistic view so many companies need to gauge efficiency and business value. Since the […]

The amount of data being collected and retained by companies is increasing every year; in fact, a 2010 Gartner survey indicated that data growth was the most important challenge on the horizon for large enterprises. There are plenty of risks of having a data-driven business, but the rewards can be substantial. While large data sets […]

I have a soft-spot for comparison shopping engines (CSEs). I think they are a great medium for e-commerce websites to be able to use to get their products to their consumers. Google is always working to give the searcher the most relevant result as fast as possible, and Google Shopping (as well as other CSEs) […]

The other day I went to take my kids to Michigan Adventure, and, of course, they loved everything from the coasters to the go cart races. And, of course, they had the usual park fare, a plate of cheese that appeared to have some nachos sprinkled in and a hot pretzel with enough salt to […]

Contextual awareness is the idea that things that are “aware” of the context around them and behave differently if their environment changes. This term is being used a lot around mobile devices to describe what location-aware phones, or smartphones, and software can do—and it’s a topic that information architects like me are thinking a lot […]

Did you ever think your smartphone would come in handy at a cemetery? The Seattle Times recently reported on the use of ‘living headstones’ affixed with QR codes. The destination site includes a history and pictures of the person’s life. The codes are offered by Quiring Monuments, who have sold about three dozen in the […]