Rathna Sharad has been working in the online advertising and search space for the last 5 years. She joined adCenter engineering team during the beta testing of the adCenter product in the US, was responsible for building and evolving the core advertiser campaign management platform, tools and products. She now manages the Advertiser Planning team […]
Digital Marketing
Should You Use Demand-Side Platforms to Manage Display Advertising Campaigns?
Enlighten was acquired by Perficient Digital in December 2015 Demand-Side Platforms (DSPs) are changing the way that digital media buyers plan, track and price based on online ad inventory with display impressions aggregated across multiple ad exchanges. Most benefits accrue to medium to large advertisers who invest in “targeted reach” media as part of a […]
Bing’s Approach to Social Media and Author Authority
Paul Yiu is the Principal Group Program Manager for Bing Social Search. The team works on integrating social content, such as Twitter and Facebook, to improve search quality and making the experience more personally relevant. Prior to joining the Bing team, Paul was at Yahoo working on Web search and mobile search, most recently as […]
How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz
Key Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing’s strategy: Become a personal assistant for […]
AdWords Power Reporting That Your Competition is Probably Not Doing
Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor […]
It’s Never Too Late To Target Last-Minute Larry
Written by Anthony Piwarun With the holidays quickly approaching, it’s easy for some marketers to get caught up in the Christmas spirit and put programs on auto-pilot until the end of the year. With the exception of taking time to decorate the Christmas tree and exchange white elephant gifts, we’re working harder than ever to increase […]
Key Considerations When Selecting a Web Analytics Package
Enlighten was acquired by Perficient Digital in December 2015 Web analytics products have become ubiquitous to the digital world, but often confusing when trying to understand their strengths and weaknesses. Unless you have the time and money to experiment with each, some of those strengths and weaknesses will not present themselves through educational material, and […]
News Revenue Optimization Podcast with Dennis Mortensen
Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript
How to Engage Consumers & Gain Loyalty with Storytelling
The art of storytelling may very well be as old as fire. Throughout history, fireside storytelling has been known for its ability to convey a message to any large group of people. It’s just human nature that when we hear a great story we want to interact, engage, and even re-tell it. Today there are […]
5 Google Paid Search Products You Need to Know
For many digital marketers, the Fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search. Dynamic Search Ads is just one […]
