Digital Marketing

“It’s not always about money; sometimes it’s just about helping others.” A few weeks ago my friend posted a very moving story on Facebook that ended up touching hundreds, if not thousands of hearts around the country. After reading the post a half dozen times, I realized it had a natural viral component to it, […]

Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others […]

How do you decide what and when to post on your company’s Facebook page? Do you put careful thought into each post? Are you receiving optimal engagement? Well, there are mathematical ways to get your posts in front of your fans, in their newsfeed. Getting your posts in their newsfeed is ideal because 95% of […]

Written by Anthony Piwarun A recent study by Conductor showed that a brand’s search rankings have a significant effect on consumer trust, brand recognition, and purchase decisions. The study highlights the ever-growing importance of ensuring that your website is visible above the fold, in those coveted top four organic listings. The results show a clear advantage […]

Key Points From The Interview Bing’s goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people’s heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use […]

Full Transcript Eric Enge: My name’s Eric Enge of Perficient Digital. I’m here today with Cindy Krum. Cindy, can you give us a little background on yourself? Cindy Krum: I’m the CEO and Founder of MobileMoxie based in Denver, Colorado. We offer mobile marketing consulting and mobile SEO consulting, and we have a cutting edge […]

Update: In December 2015 we ran an actual test of the performance of Moz vs Majestic vs Ahrefs in finding backlinks to major sites. There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But […]

Programmers, designers, brand marketers and product managers have very different professional concerns, but there is a common denominator among them: an interest in well-executed websites. One of the best ways to track these down is through rolling submission website awards. You may have come across some of these daily and weekly affirmations of site design […]

Part Two: Content Matters “They’re dumbing me down!” – A recent comment by a 17 year-old friend lamenting the emptiness of her current educational experience. Is our current diet of frequently random, fragmented, contextually divergent information and opinion making us dumber? Feels that way sometimes. Cocooned as we are in an innervating wrapper of digital […]

An interview with Google Distinguished Engineer Matt Cutts, by Eric Enge of Perficient Digital: Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on “frogs”. The first result looks promising, so they click on it, […]

Part One: The Sun Always Rises In the East The sun always rises in the east. Okay. Porpoises are pretty damn smart. Sure. People don’t read online. Damn.   I write for a living (among other things), so this last dictum just plain sends me over the edge. And I’ve been encountering it recently from […]

(UPDATE 31 July 2014: We’re resharing this today as one of our “Throwback Thursday” posts on social media because the content here is still very valid and helpful. Please note that although the concepts in the infographic remain accurate, some of the numbers quoted are undoubtedly much larger now.) Building a search engine is a […]