Digital Marketing

I have a weird obsession with elevator buttons. Some are just really fun to press! I’ve started making a mental catalog of why I find such giddy delight in such a mundane task—the weight of the button, the texture, the material, the temperature, how it fits the curve of my finger, the distance it presses […]

I’ll admit I’m not much of a football fan. My favorite parts of the game are things like the shiny pants, touchdown shuffles, and the ingenuity of a six-legged turkey. I am, however, a fan of good advertising. Like so many fans and non-fans alike, I anticipate being able to see all the Super Bowl […]

I was going to take the leap today and cancel my landline (insert your “old-fashioned” joke here). But when I went to [insert communication provider’s] website, I was led down a rabbit hole of bad user interface decisions, one after another—it was the web equivalent to the annoying “press 1 for option A” recorded customer […]

Did your search traffic volume drop recently? Don’t Panic! When we see any type of traffic drop we immediately think “GOOGLE PENALTY”, but the truth is that there are other reasons for changes in search traffic.

I grew up in what you might call “a Disney family”. What this means is as a child growing up we always looked forward to our annual road trip from chilly Wisconsin to sunny Florida. We enjoyed the palm trees, cheesy shell shops, orange juice stands and “Meeting the Mouse”.  Watching Disney movies and relating […]

If you’re like me, you spend what feels like a decent portion of your professional life creating and compiling presentations. Or perhaps you’re like the other half of the professional world where a lot of your time is spent listening to those presentations. I reflect back on conferences I’ve been to which are often a […]

Trying to optimize Google AdWords PPC campaigns can be challenging, especially for campaigns with very specific location targeting. Here are some quick tips to help you increase ad clicks.

In my last post I introduced the subject of 10/20/30 Rules for Presentations from Guy Kawasaki. The theme was to avoid text heavy slides, and simplify everything down to make comprehension easier for the audience. It’s a fairly simple set of rules: 10 pages, 20 minutes, and no font smaller than 30 points. But it’s […]

How many of you have been in a presentation this month that has included a slide so packed with information, that you either tuned it out entirely, or weren’t able to finish reading it before the page was flipped? I’m referencing, of course, the all-too-common slide with 100+ words, some bullets, footnotes and sources, all […]

Many news outlets have reported that this year’s flu season has hit early, is unusually strong and will result in the worst flu season in a decade. I recently discovered Google Flu Trends, which is a project based on Google Trends. Since Google performs 4.7 billion searches per day, they are sitting on a mountain […]

Investing in innovation is a gamble that usually ends in flop or fortune. Frequently today it falls to startups to make those wagers as they may have less to lose. Seth Godin argues instead that “with great power comes great irresponsibility” and that existing companies don’t have to always play the safest route and ought […]

As we enter an age where change happens at an exponentially faster pace than each day before, it is ironically interesting to remember the wise words spoken long ago by Abraham Lincoln, “the best thing about the future is that it comes one day at a time”. Maintaining the Lincoln type of perspective these days […]