Digital Marketing

If Google doesn’t index a page, it can’t show it as a search result. There may be times that you actually don’t want Google to index some of your pages. In this episode of “Here’s Why” from Perficient Digital, you’ll learn why that is and how to do it. Don’t miss a single episode of […]

As I have commented on earlier, ransomware attacks are focusing on institutions and are causing high impact outages. As this Announcement from the University indicates, they have paid a ransom and are in the process of getting their systems back. As the Kansas Heart Hospital found out, sometimes paying the ransom get your systems back. The hospital had to […]

Post updated September 1, 2015 and June 7, 2016 (originally published January 23, 2014) How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me, the answers to those questions were the buried headlines in […]

In this excerpt from our recent Virtual Keynote on SEO Tags with Google Webmaster Trends Analyst Gary Illyes, Gary and Eric Enge talk about how Google views the rel=”prev” / “next” tag on web pages. View the segment below, or skip below the video to get a summary of the main points. Rel = “prev” […]

Learn how to combine the forces of SEO and social media to make them bigger than the sum of their parts, using what Mark Traphagen calls “reciprocal leverage.” Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

The Big Bang…in Digital Marketing Since the beginning of AdWords theoretical time, ad structure for AdWords has been as follows: 25 characters in the headline, 35 characters for description line 1, 35 characters for description line 2, and 35 characters for the display URL. On May 24th, Google decided to shake up the entire digital […]

In our second Virtual Keynote with Google Webmaster Trends Analyst Gary Illyes, Eric Enge asked him about how Google treats various SEO tags. In this post I will summarize what Gary had to say about the hreflang tag. You can watch the segment where this discussion occurs here: What is the hreflang tag? The hreflang […]

What’s going on, Google? For years, Google has had an algorithm that states, as simply as possible, you only have to bid higher than the person below, while having a better ad experience to compete in the AdWords landscape.  This, for some brands, meant they could bid as low as they pleased on branded terms […]

In our second Virtual Keynote with Google Webmaster Trends Analyst Gary Illyes, Eric Enge asked him about how Google treats various SEO tags. In this post I will summarize what Gary had to say about the noindex tag. You can watch the segment where this discussion occurs in this video: What is a noindex tag? […]

One-by-one nearly all the major social networks have moved away from a strict chronological timeline or newsfeed to one highly controlled by an algorithm. And each time that happens, many power users object strongly and scratch their heads. Why do social networks keep monkeying with our timelines? Find out in this video! (Transcript and links […]

Rel=Alternate Video Tutorial Script Today I am going to explain how to implement a rel=alternate tag to support your mobile SEO efforts, and when you should use it. When Should You Use a Rel=Alternate Tag? If you’re setting up your mobile website as a separate sub-domain or sub-folder on your site, you’ll need to implement […]

So you want to start optimizing your website through A/B testing. That’s wonderful news! Your first thought should be, “Where do I start?” While diving into your qualitative and quantitative data is essential to a successful testing program, there are some known “conversion killers” that you can fix and/or test right away. Though tricky to […]