Digital Marketing

Poor Eric! He’s trying to save the world in this Here’s Why video, but no one at the UN understands a word he’s saying! It may not be world-ending, but certainly frustrating for your users if they click a Google link and end up on the wrong language version of your site. Learn how to […]

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

Search engine marketing has never been as effective as it is today in acquiring, engaging, and retaining customers. Here are some tips on using pay-per-click (PPC) advertising and search engine optimization (SEO) to gain new customers while keeping your current ones. How can I target new customers? With PPC, you’re able to hand select your audience. So […]

When building a new site using BrainJocks SCORE, are you paying attention to the styling of the Experience Editor view?

Some project team members may consider this a waste of time, especially for projects that are low on budget and/or need to be finished very quickly. But neglecting Experience Editor has meaningful consequences – and your Content Administrators will be the ones who suffer. A frustrating authoring and editing experience can make it impossible to leverage the full power of even the best website.

Our ultimate goal with BrainJocks’ projects is to style Experience Editor to look as close to the front end of the site as possible, optimizing the admin experience. I’ll explain two types of Experience Editor styling that we address when we build websites.

In this article, I am going to show you how to use Grunt and Grunt plugins to compile Sass into CSS, minify CSS, add CSS source maps, merge JavaScript files, minify the JS, and add JavaScript source maps. We will be using Bower to add vendor JavaScript libraries to our project.  Before I show you […]

On May 11, 2016, Google “finished” rolling out its second mobile rankings update. Today we’re publishing the results of our study to measure the impact of this new algo update. Google’s first mobile update was a big one, was this one as significant? To find out, we took a baseline measurement of over 18,000 mobile […]

When you have a series of pages about the same product, category, or topic, it can cause problems for Google. The rel=prev/next link attribute can solve those problems. Find out why in this video, along with hints on how to properly use rel=prev next. Don’t miss a single episode of Here’s Why. Click the subscribe […]

Vary: User-Agent Video Tutorial Transcript Vary User-Agent headers are important when you implement a website that offers both desktop and mobile versions for its pages, and you decide which version of those pages to send to a user after detecting their user agent; we call this User-Agent Detection. You need to implement the Vary User-Agent […]

Relationship Building with an Influencer Transcript Today I am going to explain why you should build a relationship with an influencer, and how you do it. The first thing to understand is why are Influencers important to me? This is a pretty simple one. Influencers have, well, influence. If someone who is prominent in your […]

Google is still the big dog in traditional search, but don’t think that’s the end of the story. These days, search involves more than what we might call traditional search, such as entering a query in the Google search box and getting a series of links to web pages. In those more non-traditional types of search, Google is […]

The Change Recently, Google announced a lot of new features that are coming to their search advertising platform, AdWords.  One of them being expanded text ads, which you can read about here.  Another big one announced was complete device targeting on AdWords.  Now, advertisers will be able to set bid adjustments at all three device […]

Big news today in the technology space. Microsoft will buy popular business networking company, LinkedIn for $26.2 Billion, making it one of the largest technology acquisitions in history. It’s also Microsoft’s largest acquisition ever. Microsoft says LinkedIn, which has 433 million users, will retain its brand, culture and CEO after the sale. (The transaction has […]