Here’s Why Videos

Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area […]

Google has been shouting at you for a while now to get mobile friendly. Are you paying attention? In this episode of Here’s Why, we’ll explain why the second mobile ranking update from Google is a loud and clear message that you should. Don’t miss a single episode of Here’s Why. Click the subscribe button […]

Some people believe that click behavior, such as click-through rate (CTR), influences Google search rankings. Does it? Find out in this episode! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why […]

Uh oh! All three of our Musketeers claim to be the same person. What a mess! Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In […]

Poor Eric! He’s trying to save the world in this Here’s Why video, but no one at the UN understands a word he’s saying! It may not be world-ending, but certainly frustrating for your users if they click a Google link and end up on the wrong language version of your site. Learn how to […]

When you have a series of pages about the same product, category, or topic, it can cause problems for Google. The rel=prev/next link attribute can solve those problems. Find out why in this video, along with hints on how to properly use rel=prev next. Don’t miss a single episode of Here’s Why. Click the subscribe […]

Google is still the big dog in traditional search, but don’t think that’s the end of the story. These days, search involves more than what we might call traditional search, such as entering a query in the Google search box and getting a series of links to web pages. In those more non-traditional types of search, Google is […]

If Google doesn’t index a page, it can’t show it as a search result. There may be times that you actually don’t want Google to index some of your pages. In this episode of “Here’s Why” from Perficient Digital, you’ll learn why that is and how to do it. Don’t miss a single episode of […]

Learn how to combine the forces of SEO and social media to make them bigger than the sum of their parts, using what Mark Traphagen calls “reciprocal leverage.” Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to […]

For years, having a desktop browser website was more than enough as your home base on the web, but the real battleground for the future is mobile. In this episode, Eric Enge and Mark Traphagen explain why and give you tips on how you can win the mobile battle. (Transcript and all links mentioned below […]

One-by-one nearly all the major social networks have moved away from a strict chronological timeline or newsfeed to one highly controlled by an algorithm. And each time that happens, many power users object strongly and scratch their heads. Why do social networks keep monkeying with our timelines? Find out in this video! (Transcript and links […]

Some things, such as electrical repairs or your site’s search engine optimization, are better left to an expert.  In this episode of Here’s Why, we explain why SEO isn’t for amateurs and what it would take to become a true expert level person in that field! Don’t miss a single episode of Here’s Why. Click the […]