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Content Marketing

Two Golden Rules of Blogging

Our blog is now more than 1 year old. In fact, our first post took place on August 5th, 2006, just before last year’s SES San Jose. This post represents the 181st post on the blog. So to commemorate the anniversary of the blog, I thought I’d share a few metrics on how it’s worked […]

Why You Want to Use Your Blog to Build Trust

Rand just put up a post about The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links. Other than the fact that he singled me out in it, I think it’s a great post. I started to write this post as a comment on SEOmoz, but it just […]

Backing up your Blog

It was a very scary moment. I was looking at the home page of my blog, and there was nothing but a WordPress database error of some sort. The irony of it was that I had just gone in, for the first time, to try and protect the history of the blog with the first […]

Blog Posting Checklist

So I put up a post earlier today. And I made a stupid mistake. Since I have optimized my blogs to make sure my posts show up under the right tags on Technorati, you would think I would know better. I forgot to put a title on the post. So its get listed in Technorati, […]

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