Analytics

What’s the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First, let’s look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits […]

Today we officially launch our new Podcast series. Our first Podcast is a discussion about competitive intelligence tools with Avinash Kaushik, the publisher of the Occam’s Razor blog, one of the most widely read blog in the Web Analytics world. In particular, we focus on Competitive Intelligence tools. Avinash is obviously passionate about analytics in […]

Jim Sterne is one of the most well-known names in the world of Web Analytics. We recently had a chance to interview Jim and had a great discussion with him. Jim has published several books, including the well-known title “Web Metrics”. Jim is also President of the Web Analytics Association, and the Emetrics Summit. Jim’s passion […]

I recently had the pleasure of interviewing Dennis Mortensen of IndexTools. IndexTools is an analytics vendor based in Hungary. We are currently evaluating their tool as part of a study we are doing comparing 6 different analytics packages. Dennis has been heavily involved in the analytics business since 1996. Back then the model was one […]

Recently, I had the pleasure of interviewing Jim Sterne, President of Target Marketing. Jim is recognized as one of the leaders in the world of web analytics and is also President of the Web Analytics Association. As for the rest of his background, Jim has spent more than 20 years selling and marketing technical products. […]

We recently had the opportunity to talk analytics with Google’s Brett Crosby. Brett was one of the founders or Urchin, the company Google acquired, and whose software they rebranded as Google Analytics. Brett emphasized that Google’s approach to analytics is to focus on easy deployment and ease of use, with an analytics package that meets […]

As an update to our post of yesterday about Web Analytics, Google recently announced that on their Google Analytics blog that open access is now available to all. For many months now users have had to apply and wait for weeks or even months to get a Google Analytics account. So this is good news […]

I read this morning two recent posts about problems with Analytics on other SEO blogs. Reading these posts has caused me to add my own thoughts to the fray. One of these two posts was done by Michael Martinez at SEOMoz, and it titled How Reliable is Google Analytics. In it, Michael presents some puzzling […]