Search Engine Optimization can be an almost infinitely complex subject. You can easily get caught up in all the fun details of latent semantic indexing, canonicalization, and c block hosting, but it’s much easier to focus on a simple holistic approach. One concept that has helped me learn most in this field is to look […]
Customer Experience + Design
How The Accounting and Health IT Geeks Solved the Healthcare Cost Crisis
How’s that for a future headline? Earlier this week, a coworker passed along a link to an article with a rather bold title, “How to Solve the Cost Crisis in Health Care“. This article was written by world-renowned Harvard strategists Kaplan and Porter who are best known for the Balanced Scorecard and Five Forces, respectively. […]
Strengthening Consumer Experience in a Post-Reform Insurance Market
As shown in a recent Forrester report, the health insurance industry faces a great deal of discontent from consumers. Of the 13 industries tracked by Forrester, health plans rank dead last in consumer experience. At the same time, the market for individual insurance coverage is growing. Reform will continue to accelerate this growth. In this […]
Mega Menus: Spool vs. Nielsen
Today UIE’s Jared Spool posted an article criticizing mega menus. I’ve confidently designed a couple of these based on Jakob Nielsen’s assessment that Mega Drop-Down Navigation Menus Work Well. I’m not convinced that “mega menus aren’t evil, just troubled” based on Spool’s article. My primary issue with the article is that five out of the […]
ICD-10 is the Whole Enchilada
A quick and dirty news search of “ICD-10” reveals that in the past month over 140 news articles were posted referencing ICD-10. Why the continued hype about a conversion that is a little more than two years away? The answer is – ICD-10 is a serious feat and requires a substantial outlay of time, effort […]
ICD-10 Migration Approach: Data Impact Assesment
While 5010 has taken a backseat to ICD-10 in the media, payers must still meet the change to 5010 on January 1, 2012 before implementing ICD-10. Version 5010 accommodates the ICD-10 code, and must be in place first before the changeover to ICD-10. ICD-10 codes must be used on all HIPAA transactions, including outpatient claims […]
Using Mobile Health to End “One Size Fits None” Healthcare
In our previous posts we discussed “gamification” and how it can be used to create patient experiences that increase adherance to medical protocol. We also discussed the use of Web 2.0 technologies that bring patients and physicians together to make improvements to that medical protocol. Fortunately, more and more healthcare organizations are investing in healthcare […]
Can Social Media be Used to Improve Medical Protocol?
A colleague of mine recently slipped me a copy of “A Web 2.0 Model for Patient-Centered Health Informatics Applications” by Mark Weitzel, Andy Smith, Scott de Deugd, and Robert Yates of IBM. I learned two things as a result of this gesture: 1) my colleagues know me very well and 2) web and social technologies […]
Can the Healthcare Industry create a Society that No Longer Bowls Alone?
There was a provocative blog published that linked prescription non-adherence with beliefs, trust and lack of communication. As I read through it, my mind thought of two things: 1. Robert Putnam’s classic publication Bowling Alone and the importance placed on trust to create social capital, and 2. the Advocacy Coalition Framework’s role of beliefs. According […]
What is the Greatest Mobile Health Challenge?
In a post last week I outlined the trend of using “gamification” and mobile technology to solve real-world health problems. In summary, gamification is the practice of using gameplay mechanics in non-game applications, such as health apps that engage patients and assist them in managing chronic diseases such as diabetes and cancer. Gamification is becoming […]