Experience Design (XD)

Are light switches only for turning lights on? Does a chef only cook with salt? With the exception of NASCAR, do drivers only make left-hand turns? Recently, it’s become fashionable for some people outside of user experience (UX) to boil down all of UX to “UI/UX.” Stakeholders are heard saying “Oh yeah, we’ll have our […]

Here at Perficient Digital, we use Adobe XD on a daily basis for very large and sophisticated enterprise projects. They typically require fast turnarounds and usually up to 10-15 versions or rounds of revisions per feature. While the Adobe UX tool’s improvements have been a life saver, we’ve found a few Adobe XD shortcuts and […]

Across our client traffic, only 20 percent of visits ever view the homepage. Repeat, only 20 percent will even see your homepage, EVER. With excellent organic content and deep linking, most searches will land directly on the appropriate content and few visitors will have the need to visit the homepage if the structure is intuitive. […]

Have you ever found yourself entering your cell phone and address onto a new site and wondering what they’ll do with it or why they need it? What happens to all your information that’s stored out there? Is it safe on all these different sites? Could it ever be accessed and used without permission? What […]

To put it in a Google Analytics perspective, what should your sample size be? How much should end-users be involved in the user experience research process? To understand what is going on with your home page, would you only analyze user data from a Monday on a holiday weekend from 1:00 pm to 2:00 pm? […]

Usability testing is not what Google Analytics is designed for. What if you could get your customers to tell you whether they would use what you are developing before you spend resources developing it?  What if your customers could tell you what to change or not change before you start making changes?  Henry Ford’s ‘faster […]

Sitecore PowerShell Extensions (SPE) is such a great tool that I now consider it a fundamental part of any Sitecore solution. Among other uses, it excels at reporting and task automation. For example, when a Sitecore content tree balloons to 100,000+ items, writing efficient reports and automating tasks become critical to managing the madness. With that […]

It’s becoming clear that major search engines, such as Google, are promoting the SEO benefits of web accessibility techniques. Look at what happened a few months ago, Google launched Lighthouse, an open-source, automated accessibility tool for web developers for improving the quality of web pages. This tool isn’t unique though, many are out there. However, […]

Have you ever heard the saying “the cobbler’s children have no shoes?” Well, there is no better phrase to describe businesses and their intranets. We tend to be so busy helping our customers that we have little time to address our own internal needs. Understandably, the intranet tends to be last in priority. It’s not […]

Inclusive design and digital accessibility are grabbing the attention of design strategists and design makers. I see two significant and related changes happening now: 1. We’re more and more designing for context and situations. Things like voice-enabled experiences and augmented reality. 2. We’re designing more products and services to be available only online. Especially for […]

Inclusive design is opening avenues of opportunity for design strategists and thinkers to imagine innovative solutions serving both mass market consumers and the market for people using assistive technologies (AT). Take for instance two prominent products with native assistive technology – iPhone’s VoiceOver and Android phones with Google’s TalkBack. Unlike most design solutions that start […]

The benefits of information architecture are often overlooked and undervalued. Just like the foundation of a home, a well-built foundation goes unnoticed while a poorly laid foundation affects everything about the home’s structural integrity. Let’s face it, for most people information architecture isn’t as appealing as visual design and not as cool as the latest […]