Digital Experience

When a workflow executes in Adobe Experience Manager (AEM), it stores workflow runtime information in the JCR repository under the instance node. This feature is useful when auditing is required on each step of the workflow status. The downside of this feature is the growth of the repository size, as a large repository can eventually inhibit performance and cause disk […]

The glut of content within the modern enterprise justifies the call for appropriate collaboration platforms from document management to social networking. Despite the need however, there are numerous solutions on the market and their fragmented nature leaves more than enough leaders scratching their heads wishing for an all-in-one platform. Unfortunately, the all-in-one platform may never […]

Much of my work on a day-to-day basis involves creating and managing content here at Perficient. Left unchecked, my digital footprint has the potential to get extremely messy and finding content can become prohibitively difficult. Over the past few years, the industry has seen the arrival of content management systems in a variety of formats. […]

Adobe Summit 2017 showcased a powerful feature of OAK Indexing that comes with Adobe Experience Manager (AEM) 6.3 with OAK Version 1.6.1. Oak Index Analyzer provides attributes that help in boosting search to get the desired results. The way it works is that each of the indexes can be defined with analyzer nodes with properties defined […]

Multi Site Manager (MSM) is an extremely useful feature in Adobe Experience Manager (AEM) that allows marketers to reuse content in multiple locations. Imagine you have a global website that contains multiple languages and regions; a page in a different region is similar to the national page, with some regional content variations. Marketers can create […]

While attending one of the hands-on session labs at Adobe Summit 2017, I came across an interesting tool: the AEM Chrome Plug-in. Add the plug-in to your Chrome browser and configure it. When you open the Chrome Developer Tools, it shows as a tab. The UI is very simple and easy to navigate. It as a […]

“Preserving the status quo is not a strategy.”  That’s how Adobe CEO Shantanu Narayen kicked off the Adobe Summit on Tuesday. He was speaking of digital disruption and transformation in general, but what amounted to a vision statement could just as easily sum up the burgeoning new alliance between his company and Microsoft. The status […]

Sameer Gupta lead a session at IBM Amplify where he explained DBS Bank’s journey in using signals of intent, in real time, from multiple sources for developing one-on-one contextual communications with customers. They use a variety of sources like deposits, transaction history, credit card transactions, web behavior, location, etc to detect patterns and interest for […]

A joint IBM Interconnect and IBM Amplify keynote this week in Las Vegas featured an interview with Randall Stevenson, Chairman and CEO of AT&T, about combining strengths with IBM. They lead a new category called TMT or Telco, Media, and Technology. Ginni Rometty, Chairman and CEO of IBM, led the interview. Some of the highlights: Question: Your […]

Late last year, Bridge Solutions and IBM completed an IBM 2016 Consumer Expectations study. Here are some stats: In 2011, those 13-29 shared common views. Today, those in their 30s carried over their opinions. Omni-channel capabilities are more important than ever. How retailers rate themselves and actual executions are often miles apart. Consumer expectations for […]

This session was  a review of the vision for the IBM Marketing Cloud and how it will continue to evolve under the Watson Campaign platform. It also highlighted how IBM is pulling together new capabilities in order to support broader marketing department needs. Jeff Demavich, the Offering Management Leader, gave the roadmap presentation. Definition: Watson Customer […]

Lead scoring blends itself well into customer journeys or contact journeys. These models are designed to drive intelligent customer journeys. Getting it right can be a difficult process.  The presenter at IBM Amplify walked us through basics on content scoring and how to then make those models more cognitive (e.g. how a machine can give […]