Salesforce

  Are you looking for better ways to engage and enable your partners? Do you want to reduce channel conflict and get better insight into your pipeline? Are you struggling to get a 360-degree view of your partners due to managing your channel business in multiple systems or perhaps (gasp!) on Excel spreadsheets? Do you […]

Today at Salesforce Connections during one of the afternoon breakout sessions, we got a “behind the scenes” look at how Salesforce uses the Marketing Cloud to create 1:1 customer journeys. That got me thinking. Customer engagement strategies continue to evolve as new channels, devices and marketing technologies are introduced to help the most innovative brands understand and […]

  The structure and relationship between traditional B2B marketing and sales has long been separate functions.  Sales feels marketing should deliver the best leads, and more of them.  While marketing has been focused on volume over quality.  It is not a novel concept to talk about marketing and sales evolving into a symbiotic relationship vs […]

Marketers by nature are tinkerers, always looking for ways to improve their effectiveness. That statement is supported by the use of numerous metrics, reports, dashboards and scorecards. So it comes as no surprise that we want to push the envelope and ensure that we cover the customer’s entire journey with timely personalized messaging.  So, how […]

  The age of the digital marketer and a new era of marketing is upon us. At the Salesforce Connections conference this week in New York, attendees are getting insider’s access to a wealth of knowledge and best practices using Salesforce from digital marketing leaders at BMW, Honeywell, Panera Bread and Weight Watchers, and as well as a sneak peek at […]

  Salesforce is no longer viewed as just a CRM tool. In a recent Forrester report, Salesforce was viewed as the most important platform for digital transformation for customers. The challenge for our customers though is many of them lack the internal resources or solutions knowledge to achieve their goals and turn to digital transformation leaders, like Perficient, […]

  High-tech business is hot right now. In an industry flooded with news of new tech gadgets, start-ups and the next wave of cloud innovation, one thing is for sure – change is constant. As the competitive landscape continues to shift, high-tech companies must continue to be one step ahead of the competition and their customers […]

  The demand for hyper-connected digital experiences continues with a shift in how organizations are approaching communication and brand interactions but many brands are still missing the mark. This means more than just having one-way marketing coversations with your audience on Facebook and Twitter or infusing mobile apps. Companies need next-generation experiences that are directly plugged into core business processes, […]

  Are digital communities the future of business? Salesforce thinks so. According to Nasi Jazayeri, executive vice president of Community Cloud, “Communities have become the connective tissue lining customers, partners and employees to companies and each other.” What is Salesforce doing to change the game with the next-generation of Community Cloud? With the Summer ’15 […]

  Whether you have invested in Sales Cloud because you are upgrading your current method of tracking sales or because you need to scale up from a non-cloud version of sales tracking, you want to make sure your project is a success. This drive for success will ensure better returns on investment, better future decision […]

With Summer ‘15 preview in sandboxes and the production release around the corner, it’s a great time to dive into some of the key features we’ve been waiting for! Let’s look at 5 new features that will make your system administration a little easier so you can kick back and enjoy summer. Match Production Licenses to Your Sandbox […]

  Successful Salesforce implementations have several key defining features: deployments need to be done quickly, collaboratively and must be business-driven.  With these key features in mind, project managers and implementation teams need to consider the best methodology to ensure success with a Salesforce project.  There are various methodologies that have been described extensively, but which one […]