Functions

When I started looking for my next car, the questions did not stop at whether to buy an internal combustion engine (ICE), an electric vehicle (EV), or a hybrid. I wanted to be a well-informed buyer before I made my final decision. I wanted to not only know all the information needed to make the […]

Customers are demanding a personalized experience, and manufacturing is no different. One-size-fits-all manufacturing is now becoming a thing of the past. Today, we are seeing a decline in the mass production of identical products in exchange for personalization and niche products. As consumers intensify their expectations for on-demand personalization and delivery within days of purchase, […]

In today’s ever-evolving digital landscape, a one-size-fits-all commerce solution has become obsolete. The e-commerce market is more diverse and complex than ever, with businesses facing the challenge of navigating an array of software options, from AI-powered personalization engines to blockchain-based payment systems. As the industry continues its rapid shift towards composable commerce architectures, microservices, and […]

I was given the opportunity to partner with my colleague David Stallsmith to present at B2B Connect in San Diego, CA. We were thrilled to participate in this invite-only conference and host our session, “How to Prioritize Your Direct-to-Consumer (D2C) Capabilities: What Should I Do Now vs Next?” We summarized why D2C is important to […]

IBM OMS (Order Management System) upgrade process is to update an existing OMS system to a newer version. This upgrade can involve updating only OMS application or other dependent applications or software’s. The primary goal of an OMS upgrade is to improve the efficiency, scalability, and performance of order processing. Multi-hop upgrade is to upgrade […]

Omnichannel provides a seamless shopping experience across all channels, including in-store, mobile, and online means providing a consumer with the same inventory, pricing, and promotions across all channels. Availability, Buying, and Customer-service (A.B.C.) are the first building blocks for a great customer experience – Here’s what to consider Availability: Omnichannel starts with retailers’ ability to achieve […]

Transforming voice commerce with Salesforce’s Einstein AI Salesforce Commerce Cloud is a comprehensive, cloud-based e-commerce suite of products designed to help businesses (B2B, B2C, D2C) create seamless shopping experiences across various channels. Among the suite of products, Einstein AI is Salesforce’s advanced artificial intelligence technology, integrated across its suite of products to enhance business processes […]

In today’s markets, generative AI is revolutionizing industries by streamlining content creation, enhancing customer engagement, and driving innovation. Businesses leverage this technology to gain a competitive edge, improve operational efficiency, and deliver personalized experiences. In customer service, generative AI enables chatbots and virtual agents to understand and respond to customer inquiries with high accuracy and […]

In today’s digital age, ensuring that your Shopify store is accessible to all users, including those with disabilities, is not just good practice—it’s a legal requirement. The Americans with Disabilities Act (ADA) mandates that businesses provide equal access to all individuals, and this extends to online storefronts. ADA compliance ensures that your e-commerce site is […]

B2B commerce, stands for business-to-business commerce, refers to the online sale of goods or services between businesses such as manufacturers, wholesalers, distributors, and retailers. Shopify Plus offers advanced features specifically designed to cater to the needs of B2B businesses. One of the significant advantages is the ability to create separate storefronts tailored specifically for business […]

Unlike traditional e-commerce platforms where all the features are closely integrated, Composable Commerce breaks down the various features of an e-commerce platform into independent and interchangeable building blocks. According to Gartner, a leading research and advisory company, composable applications will accelerate business innovation with commerce being an important domain. Partner with Perficient and leverage the […]

In the rapidly evolving landscape of B2B commerce, achieving success hinges on strategic prowess. As a Product Owner of one or more platforms in your company’s commerce ecosystem, your role in shaping the vision and effectively managing assumptions during projects or ongoing support is paramount. This guide will delve into the strategies to excel in […]