Functions

There’s much talk in the world of digital commerce about the great need for “convergence” between the online and offline buying experience. How does online shopping from the comfort of my living room translate into my in-store shopping experience, and vice-versa? Being in the eCommerce profession, I tend to find the buying journey (no matter […]

If you’re contemplating an upgrade to Magento 2, you’re not alone. Moving to a major commerce platform release can be seen as a business growth strategy rather than risk-avoidance. It’s no secret that the competitive stakes are high when it comes to digital commerce. More than 11% of retail shopping happens online.1 While in B2B, 68% […]

In my last blog, I touched on the five tips that Project Managers can utilize in organizing internal teams for better execution of holiday projects within an omni-channel retailer environment. But what happens next? After you have your Holiday Task Force team assembled, the priority is to start making your project documents and identifying due […]

Implementing new order management system is always exciting for any company regardless of its size. Even after implementing one of the most mature systems, roll-out strategy can be very challenging because of the number of systems it interacts with. Though there is no clear answer because each organization has different business objectives, timelines and budget, […]

Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]

Perficient has a team of consultants and strategy professionals that will help guide you through the journey of figuring our what you are really trying to achieve and what technology will get you there. After the platform or technology solution is selected, we usually plan for an Elaboration. An Elaboration is a phase of the […]

Upgrading your digital commerce site from Magento 1.x to Magento 2 may seem like a daunting task. However, the many benefits of this platform, including optimized web pages, accelerated response times, increased efficiency for backend operations, and more database flexibility and scalability, outweigh any perceived hurdles of making the switch. For merchants considering this upgrade, […]

What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]

‘Christmas in July’ isn’t just a promotional sales tactic in mid-July to boost customer engagement, or a 1940’s movie title. In my experience, it stands for the prime month to kickoff combined efforts of a retailer’s cross-functional teams in researching and strategizing an action plan to execute a more successful omni-channel holiday sales season. Brick-and-mortar […]

This is the third of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (In case you missed them, here are Part 1 and Part 2.) The topic for today’s post may be one of the most challenging for Project Managers, […]

Contrary to popular belief, digital commerce is NOT killing off the physical store. For the past decade, headlines have declared the demise of brick-and-mortar by the evil hands of eCommerce. And that story-line acceptance seemed to drive store closures and abandonment of malls due to growing online sales. However, that is not necessarily the case. […]

This is the second of a three-part blog post series based on a presentation Amanda Conway, Senior Project Manager, Commerce, at Perficient, gave at an Agile Camp in Milwaukee. (Read Part One here.) Communicating is one of the cornerstones that sets a Project Manager or a Delivery team up for either success or failure. The […]