Commerce

After a recent re-watching of Back to the Future Part II, I was surprised how some of the 21st Century technologies featured in the movie are a reality today.  No, flying cars don’t exist, but the writers did get a few things right, like the Chicago Cubs winning the World Series (a year too soon, […]

According to Internet Retailer, eCommerce sales in the U.S. continues to outpace brick-and-mortar stores – as of Q3 2016, digital commerce sales grew by 15.6%. It won’t be long before we know the final eCommerce growth numbers for 2016. Judging by reported sales from the 2016 holiday shopping season, eCommerce businesses finished strong. (Conservative estimates […]

Making the jump to a new commerce platform is a huge undertaking from evaluating technology options to implementation and maintenance. Think you’re alone in this endeavor? You’re not – in fact, you’re in good company. Most businesses re-platform every two to three years, according to Forrester. Before you make the leap, check out this infographic […]

As a savvy eCommerce business, you’re fully aware that website performance matters in the digitized, instant-gratification world in which we live. Improved web performance impacts an increase in pages viewed, products viewed, cart conversions, and revenue. Take a moment to consider this – 53% of mobile users abandon sites that take longer than 3 seconds […]

This holiday shopping season is anticipated to be one of the biggest yet for online sales – an anticipated 11% year-over-year growth that’s estimated to reach $96.1 billion. In fact, 66% of Americans did some last-minute shopping this past weekend – deemed Super Saturday because it’s the last full Saturday to shop before Christmas. What does all of […]

When evaluating any technology solution for your business, the two biggest questions to address with the decision maker(s) are: “How much is this going to cost, and when will see a return on our investment?” As you build the business case for your eCommerce re-platforming project, you’ll need to look at the big picture to […]

If you’re making plans to re-platform your commerce business in 2017, you’re not alone. Fifty-four percent of eCommerce executives stated that re-platforming is a top priority over the next 12 months, according to Forrester. Choosing a feature-rich commerce platform that will help you achieve current and future business goals is important. However, you also need […]

Whether you’re building a house or a skyscraper, the blueprint is essential. You must have a plan in place so you’re building the structure on a solid foundation.  (Of course, you also have to have the right team in place to execute on the plan.) This analogy is also applicable for your digital commerce business. […]

By 2018, eCommerce will surpass 10% of total retail sales in the U.S., according to Internet Retailer, and this steady growth is expected to continue to 2020. In a recent webinar hosted by Magento, one of our digital commerce partners, I learned about the top trends that are influencing eCommerce growth: mobile, social, and global. […]

When evaluating digital commerce platforms, it’s important to establish baseline metrics around your customers, sales, and capacity. Setting these benchmarks will support another aspect of your business case – defining success metrics and key performance indicators. Step 4 – Outline success metrics and key performance indicators (KPIs) Success isn’t defined by time, costs, or how […]

Forrester recently released its report, “How B2B Marketing Automation Service Providers Help Drive Marketing Transformation,” which addresses the growing complexity of marketing automation and the challenges it presents for B2B companies. To overcome those challenges, marketers are turning to third-party service providers for help with related technical and business processes. In this report, Perficient Digital’s VP of digital […]

Internet Retailer recently released its report, 2017 Leading Vendors to the Top 1000, which ranked Magento among the top eCommerce platforms in 30 technology categories. Most notably, Magento was ranked the number one vendor in the following categories: eCommerce platform Content management Mobile commerce Order management Additionally, Magento is the platform of choice among B2B […]