Commerce

In the age of the consumer, delivering an exceptional customer COMMERCE experience is a key differentiator in eCommerce. Designing, building, and implementing a top-notch experience requires a great deal of planning, strategy, time, and of course, the right platform to support it. Choosing a new commerce platform may come about because: Your commerce business has matured, but […]

Cognitive computing is quickly gaining ground in the marketplace and already influencing our lives. Brands like Staples and 1-800-Flowers.com have implemented cognitive systems for a variety of use cases. For Staples, it’s their “Easy Button” that allows customers to use voice commands to place orders via a smartphone app. Or consider 1-800-Flowers.com, which has grown […]

Each year at the Magento Imagine Event, Magento recognizes merchants and solution partners for exceptional work done using Magento sites under several categories; such as: Best Web Design, Best Mobile Experience, Best B2B User Experience etc. This year Magento received over 250 entries and it was extremely competitive to be shortlisted. Perficient Digital is so […]

“Who doesn’t have the Amazon app on your phone?” Adam Morris, CEO at Redstage Networks, posed the question to an audience during the Magento Imagine 2017 breakout session, Thriving in an Amazon World. About 80 percent of attendees in the room raised their hands. Well…“this is your challenge.” The intense competitive pressure that huge online companies like […]

“Customers expect you to meet them where they are, not where you want them to be.” That was one of many great takeaways from the Magento Imagine 2017 session, “A Cut Above: How REEDS Merged the Digital & In-Store Worlds.” Mark DeCausmeaker, Director of Multi-Channel Sales at REEDS Jewelers, delivered the presentation. A look at […]

Your brand is the heart and soul of your company and how end users perceive your brand ultimately dictates your online success. One monumental aspect to your success is the end-user experience and how end users interact with your site. Make sure they get what they are expecting and what they want. Create “that sticky factor,” […]

At the Magento Imagine 2017 conference, there has been an emphasis on focusing on great Customer Experience (CX), User Experience (UX), and Design. CX encompasses all the interactions a person / customer has with your brand. Measured in: overall experience likelihood to continue use likelihood to recommend to others UX is part of a broader […]

It’s fitting that the Magento Imagine 2017 conference kicked off with a session about using data to drive strategies for online growth. Robert Moore, Head of Magento Business Intelligence, shared insights and findings on the analysis of sales and customer data across hundreds of online merchants. The focus was on identifying what top growth performers […]

Today is the kickoff of Magento Imagine 2017, and one of the hottest topics of this year’s conference is the explosive growth in mobile commerce. According to Jon Higby, Paypal Manager- Solutions Engineering, Paypal has experienced a 55% YOY growth in mobile payment volume. What makes the market staggering is that the conversion rates on […]

Magento Imagine is next week! Bringing more than 2,500 agencies, eCommerce experts and tech providers together to share insights and best practices in the industry. Perficient’s experts will be on hand at booth #40 discuss eCommerce pain points, solutions and technology needs as well as how our creative and commerce technology expertise can help you […]

Magento Imagine is a few weeks away! Imagine 2017 brings more than 2,500 eCommerce experts, technology providers and agencies from over 40 countries to share best practices and insights about the industry. At Imagine, you can get educated and inspired, while collaborating with other attendees and having fun: Inspire – Magento Imagine creates inspiring and […]

A session at IBM Amplify 2017 covered challenges of omni-channel customer engagement in the digital era and how cognitive capabilities like IBM Watson can help deliver a seamless experience. Some of the challenges in creating a seamless omni-channel experience include: Data Lack of insights Organizational silos No single view of the customer across channels Data […]