Tony McCune

Marketing Automation is a broad area and means different things to different parts of the business.  The mistake many organizations make is to start at the tool and try to work back to a business solution.  The better approach is to begin with the business goals and desired processes first then implement the tools to […]

I recently discovered a new, and potentially very powerful use for a hidden gem in the Salesforce Sales Cloud platform.  Many organizations who have Enterprise edition of Sales Cloud are not utilizing the Visual Workflow tool.   This “hidden gem” lets business process designers build visual flows which can, for example, serve as scripts for insides […]