Perficient Author

Even if consumers don’t complain about a brand’s content failings on social sites, blogs, and forums, they can silently register disapproval by ignoring anything more the brand has to say.  And being irrelevant is a brand’s worst curse. Which is why we must think more critically today than ever before about the value of content […]

Ah, yes, the classic icebreaker! Whenever you’re meeting someone for the first time, particularly in a social setting, the conversation quickly turns to careers when someone, desperately seeking for some means of extending the conversation and making a connection, inevitably asks, “So, what do you do for a living?” It’s also the question that has […]

Smaller screens, fat-finger errors, dropped connections, myriad platforms – why would anyone whose focus is designing immersive digital experiences be excited about the emergence of mobile as a dominant channel for accessing the Web? The “Year of Mobile” has been declared each year for the last eight years, and with it predictions of how mobile […]

My CRM career began 10 years ago, when I completed my first CRM strategy project for a large U.S. Automotive Manufacturer. At that time, we were all striving to make the right offer, to the right customer, at the right time. Build a database….mine it….give everyone who is selling to or servicing the customer real […]

Enlighten was acquired by Perficient Digital in December 2015 The results of the 15th Annual Webby Awards contained its usual list of nominees, but also something else: a distinction for the top 10% of all entries in the prestigious international competition. And when the judges assessed the almost 10,000 entries they received in this year’s […]

Enlighten was acquired by Perficient Digital in December 2015. If you’ve ever wondered what once occupied the parcel of land on which your home, office, favorite restaurant, or local coffee shop now sits, you could benefit from the use of a virtual time machine. WhatWasThere.com has launched with the intention of being just that. A […]

Enlighten was acquired by Perficient Digital in December 2015. The results are in from the 2010 MediaPost OMMA Awards and the International Academy of the Visual Arts W3 Awards, and three websites designed and developed by Enlighten (now Perficient Digital) are among the winners. This year, the recently released Hunter Douglas iMagine™ Design Center Upload […]

Enlighten was acquired by Perficient Digital in December 2015 Enlighten (now Perficient Digital) announced today that the Kao Brands Company John Frieda® brand has been granted a WebAward for the John Frieda® Product Advisor. The online tool, designed and developed by Enlighten, was named Best Consumer Goods Website in the Web Marketing Association’s 14th annual […]