Perficient Author

Enlighten was acquired by Perficient Digital in December 2015 Enlighten (now Perficient Digital) developed and launched a fabulous iPad app in February and accompanied the launch with several kinds of media, including publicity on the client’s main brand website and various kinds of paid and unpaid media, and press releases and so on.  Downloads of […]

We were recently tasked with a unique challenge: to create an engaging animation composited from a user’s Facebook photos—on a cross-browser, cross-device basis. The fine print of this challenge also included the following requirements:  Don’t make the user wait around – playback should feel almost instantaneous.  Target the fastest, smoothest performance possible across desktop/laptop, tablets […]

Enlighten was acquired by Perficient Digital in December 2015 Our Marketing Intelligence group here at Enlighten (now Perficient Digital) uses a range of social media monitoring and analytic tools—both paid and free—to help our clients assess how their social media campaigns are performing. If you don’t think you’re quite ready for professional help, there are […]

Your banner ads comply with your brand’s style guide. They’re consistent with your other marketing materials. They feature a strong call to action and functionality that’s intuitive to the consumer. So why aren’t people clicking? Online banners—regardless of their size, shape, or format—are held to a high standard by Internet users. Consumers know what they […]

What happens on my site? This is what we web analysts call a core question. It’s harder to answer than it looks, even though site analytics programs are supposedly designed to answer it. Traditional analytics tools answer it with descriptive numbers, such as: 20% of your site’s visits looked at the About Us page at […]

Last week, I published a post about the changing landscape of online video content and the implications for advertisers (“Video Killed the TV Star: Changing Times for Video Content Producers—and Advertisers”). This week brings even more proof big players are entering the online media space: Surprisingly yet oh so fitting, the newest player in the video […]

Can digital video advertising be the new :30 spot? Can a web series become the hottest Primetime show? Sound completely crazy? Both scenarios may be closer to reality than you think. YouTube is vying for TV dollars as digital advertisers wait with baited breath to find out if the company is introducing a new genre […]

As a digital strategist, part of my job is to keep up with digital trends so that I can paint as clear a picture as possible of how and why consumers are interacting with the latest technology. If you’re familiar with interactive marketing, you probably know that this is an elusive goal. The current digital […]

The time has come – we as advertisers can no longer “talk about” mobile, instead we must “do mobile.” With mobile internet users expected to exceed desktop users in 2013, advertisers must broaden their horizon and be where their customers are online – no matter what the screen. This is especially true for paid search. […]

Facebook’s Like, Google’s Plus One, or Twitter’s Tweet buttons are very easy to include on a page with their provided scripts, but they can be very resource intensive when downloading. I recently needed to include a Facebook Like button and Google Plus One button for each tip on a page, and there were pages with […]

As famed theoretical physicist Stephen Hawking once said, “Intelligence is the ability to adapt to change.” And while he was most likely discussing mankind’s need to adapt to an ever changing environment, a similar sentiment can be applied to the always evolving world of social media. While Facebook continues to be the dominant force, a […]

With baseball Spring Training upon us, I personally think the industry should make it a requirement for every media planner to hit the sunny skies of Florida (or that other Spring Training location out west) just like what the Big Hitters, the Gamers, and the Golden Glove winners are doing right now. Not for a […]