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Written by Jay Ratkowski So I noticed an odd trend with a client: As much as I’d like to believe my amazing remarketing ads generated an 27% view-through rate, it doesn’t quite match up with the fact that this is 500% more view-throughs than they had actual conversions (in this case, ecomm transactions, through all mediums).

I have been managing websites for over 10 years. I have been lucky enough to work with some of the best SEO agencies in the world. I have also been in the position where I have had no budget for SEO and had to optimize the site myself. Certainly, if budget permits, I recommend hiring […]

One web, under the internet, flexible enough to deliver content for us all. Sounds great, but in two years we’re all going to have the same site. One web. That’s where we live now. It’s obvious, but I can’t say I’m ecstatic about the design implications. On the one hand, for the vast majority of […]

Written by Karen Van Ert Any organization trying to improve marketing ROI and overall customer engagement should be looking at optimizing their email channel. Why? Studies show that email marketing’s ROI typically is at least equal to SEO and at least two times greater than all other online channels – and when done correctly can account […]

Over the past decade, many industries have been completely reshaped by digital innovation. Shopping, media consumption, and personal banking are just a few activities that have undergone revolutionary advancements, yet these seismic shifts have hardly been seen in healthcare; that’s all about to change. The next decade will prove to be the era of digital […]

Written by Anthony Piwarun The digital marketing world is ever-evolving and strategies, tactics, and ideas that may have been cutting edge a month ago but outdated today. In an effort to keep our customers up to date on best practices for all things digital, we’ve compiled a list of the most important articles written across the […]

Last week Facebook debuted its anticipated hashtag feature allowing both users and brand pages to leverage hashtags in post updates. Similar to Twitter’s hashtag functionality, hashtagging a word within the Facebook platform allows that word to be clickable in News Feeds. When clicked, Facebook reveals a stream of updates with that #word. Alternatively, users can […]

Perficient recently donated its time and resources to make over the 826michigan (www.826michigan.org) website. The site redesign aimed to provide the 826michigan team with the tools necessary to efficiently manage its content while also delivering an enhanced experience for website visitors and volunteers. Several of us here “have volunteered with 826michigan in some capacity over the […]

Humans have a tendency to “code-switch” — to adjust the language we use to communicate based on who we’re talking to, and what we’re talking about. We all do it, and always have, but when we spend time with social media it can become a problem. Suddenly we have to be much more conscious of […]

Okay, you have a great product: it’s innovative and unique, it works swell, it’s high quality, and purchasers and industry professionals love it. But it’s a premium purchase. So, the selling argument for this product had better be good. Built in the USA to last a lifetime, the product rightly just plain costs a bundle […]

Enlighten was acquired by Perficient Digital in December 2015 Enlighten (now Perficient Digital) announced the launch of YearlyMe (www.yearlyme.com), a digital photo archive website that allows users to upload and share one photo for every year of their lives. The “digital yearbook” aims to provide users with a simple way to document, preserve and share photographs […]

Every week over 50,000 households in the United States share their purchases with the National Consumer Panel. Wielding a special laser scanner, these Americans capture the UPC codes of all food and apparel bought and brought into their homes. They even mark down their gas fill-ups, vending machine impulses, and afternoon coffee splurges. All of […]