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Natalie Kurz

For the last 10 years Natalie Kurz has helped clients navigate the rapidly changing digital landscape by guiding them through the process of creating a cohesive user-centered online presence. Her work has included branding and voice definition, digital and social media strategies, integrated marketing campaigns, mobile application design, copywriting, user interface design and Intranet development for clients in the financial, health, consumer product, education and advocacy sectors. She’s had the pleasure of working with industry leaders including Express Scripts,, Stifel Nicolaus, Protective Insurance, Northwestern University, Washington University, State Farm, Jiffy Steamer and Purina. She holds a masters degree in journalism from NYU.

Blogs from this Author

What Exactly IS User Experience Design?

It’s something many folks in my profession struggle with—explaining to other people exactly what we do. When people I don’t really know (like my father’s poker buddy, my tailor, the lady making polite chit-chat while she bags my groceries…) ask me what I do, I respond, “I help build websites.” It’s simple. People understand it. […]

Tone versus Voice

When developing a brand’s identity (which should take into account both written and visual communication), it’s important to establish the brand’s voice and tone. What’s the difference between voice and tone? Glad you asked. The voice is like the “personality.” It helps define who the brand is. It is distinct and helps set you apart […]