Michael Porter

The Digital Experience has many components. IBM makes the case that they can create an empowering and relevant experience based on all the tools in the Digital Experience Suite. Commerce Integration Marketing Management Analytics Optimize Cloud Portal Personalized targeting Social and UCC Mobile Content Rich Media e.g. lots of products Example: Jyske Bank. They used […]

At IBM Connected today, Rebecca Buissan and her team presented on where SmartCloud for Social is going. Jacob Anders, corporate systems manager for Verisure, Dave Durazzano and Alan Marshal of the technical team also presented. The cloud has come a long way: 2011: cloud was designated as one of 4 growth plays 2013: invested $2B 2014: […]

Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking.   Customer Experience has a huge overlap with Digital Transformation.  It’s many of the same technologies and change in process but geared towards your most important constituent, the customer.  Here’s a few quotes […]

Thanks Liza Sisler and Elizabeth Dias for pointing to the source articles.  The flip side of Digital Transformation must be Digital Disruption.  Probably no better example of that disruption exists than the Financial Services Industry where so much of the friction can be smoothed by digital technologies.  On example of this is the UK first digital […]

Around Q2 last year Apple and IBM announced their joint venture. At the time, I sw it as IBM ensuring everything works with iOS.   CNET’s latest article highlights some of the first fruits and it’s a little different than expected.  They focused on developing industry specific apps focused on productivity within the digital channel.  I […]

Eugene Sefanov has a post out on our Life Sciences blog.  He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA. Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by […]

What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant.  Forrester released a report back in May on what Big Data means for marketing. I won’t repeat the entire report but will highlight a few nuggets of information that might […]

What better way to start blogging on Digital Transformation than on a topic not usually touched by a Digital Experience guy but still extremely relevant.  Forrester released a report back in May on what Big Data means for marketing. I won’t repeat the entire report but will highlight a few nuggets of information that might […]

If you have recently read a post or visited my blog home page, you will notice a change. We no longer focus solely on portals. Actually, we’ve been expanding our focus for a while to social networking, social media, web content management, digital experience, and marketing management. It’s a lot to cover, but oddly enough, […]

Something happened while we were all madly getting websites up and running. They evolved. At the same time sites evolved, users expectations evolved as they wanted more than just a simple site. Users recognized the value of sites that provide content. They began to visit sites that were less about mass marketing and more about […]

ZDNet reports on a recent Gartner report of 2015 IT budgets. They call it, “IT Spending for 2015 Anemic amid Digital Shift.” Here’s the breakdown on who creates vs who approves the IT budget:                     I don’t interpret it quite this way. Yes, IT budget growth […]

Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device.  He goes into some detail on the possible use cases with that kind of portal.  I like the approach  he takes.  Just being prescribed a drug doesn’t mean you are going to […]