In the Dreamforce session I blogged on How Smart Brands Use Digital Marketing, the presenter highlighted a video from Room & Board that’s worth sharing. The presenter highlight that Room & Board probably does a better job at this than any other company he’s seen. I found that video and have embedded it below for your […]
Blogs from this Author
#DF15: Search and Seizure IoT and Law Enforcement
Andrew Bean of Salesforce had an interesting session on how the Internet of Things will play with monitoring almost everything and the implications with law enforcement. Here’s the abstract: By 2020, there will be approximately 30 billion connected sensing devices surrounding us. The ability to monitor every aspect of our lives will be unprecendeted. This […]
#DF15: How Smart Brands Use Digital Marketing
At Dreamforce 2015, Joel Book (@joelbook), Principal, Marketing Insights – Salesforce Marketing Cloud, presented on how to use digital marketing to acquire, engage, and retain customers. The session abstract: Today’s consumers are hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of […]
#DF15 Recap: Community Cloud Keynote
Dan Darcy, SVP Productivity, kicked off the Community Cloud keynote the second day at Dreamforce 2015. Nasi Jaszyeri, EVP and GM of Community Cloud, took it from there. Statistic: Over 150,000 people registered (here and remote) Statistic: have 300% year or year growth on active communities. Now have over 6,000 communities. Quote: “Community has become a […]
#DF15: Translating A Trillion Data Points Into Insights
Dr. Atul Butte of UCSF gave a keynote address at Dreamforce today on the value we can gain from big data. The session abstract: There is an urgent need to take advantage of our vast new understanding of human genetics and computer technology to improve health and make the practice of medicine more precise. Dr. […]
#DF15: Embracing Customer Centricity with Service and App Cloud
On the first day of Dreamforce 2015, two service experts from HP spoke about how they manage customer centricity. The session abstract: Proliferation of digital channels, new consumer experiences, and migration towards service-based offerings are the key trends shaping customer-centricity. Cloud applications are playing a key role in helping organizations respond to these trends. Join […]
#DF15: How Financial Times Uses Salesforce and Heroku
Today at Dreamforce, Rob Shilston, director of engineering at the Financial Times, walked us through what they are doing to set themselves up for the future and how Salesforce and Heroku enable them to do it. He showed us an issue of the Financial Times and then continued to show the paper over 100 years. […]
#DF15: Reinventing The Customer Experience in Digital Banking
At Dreamforce 2015, Anthony Morris of Salesforce walked through what’s changing in the digital banking world. He also highlighted some disruptors and interviewed two innovators: GE Money and Webster Bank. Key statement: “Banking is mandatory. Banks are not.” “Banks must adapt or die in a digital world” – Financial Times August 2015 The whole banking […]
Dreamforce: Salesforce Files Roadmap
Various Salesforce product managers gave an overview of the Salesforce Files roadmap today at Dreamforce. The abstract from the session: Join us to get a firsthand look at what’s next for Salesforce Files. We’ll show you new ways to connect your enterprise content directly in the flow of business processes – no matter where the content […]
Dreamforce: Salesforce App Cloud Roadmap
Today at Dreamforce 2015, James Ferguson and Jim Rivera, product managers for the Salesforce App Cloud (Platform), gave a tour of what’s new for the app cloud platform and a peak at where they are placing their biggest bets for the coming year. From security to performance to mobile services, Salesforce App Cloud continues to power […]
Dreamforce 2015: Keynote The Future of Consumer Goods is 1-to-1
The first session I attended at Dreamforce 2015 dove straight into the nitty gritty on what’s happening and how Salesforce technology provides a personalized experience. This session focused on: Unprecedented global competition, new consumer expectations & technological pressures are making personalized and proactive ecosystem engagement the most significant competitive advantage. Join us to hear from […]
Digital Strategy in a Competitive World
Daniel Rabbitt blogged on Competitive Strategy in A Digital Age over on our Oracle Blog. He makes a lot of great points so it’s worth a read and that’s not just because he mentions my much more famous namesake, Harvard Professor Michael Porter. Here’s a couple thought provoking quotes Can leading players (in this case, […]