What Makes Salesforce a Leader in B2B E-Commerce: Key Takeaways from the Forrester Wave Q2 2024 Michael Affronti, Executive VP & GM of Commerce Cloud at Salesforce, recently expressed his excitement on LinkedIn about Salesforce being named a Leader in the Forrester Wave: Commerce Solutions for B2B, Q2 2024 report. This achievement highlights Salesforce’s reputation […]
Mouli Ganapathy
Mouli is a seasoned professional with over 14 years of experience in MarTech, Digital Experience Consulting & Solutions. As a Director at Perficient, Mouli expertly manages the company's E-Commerce and Customer experience practice, helping clients to optimize customer engagement and increase conversions for maximum return on investment. With a wealth of knowledge and a diverse background in various industries, including Retail, Consumer Packaged Goods, Manufacturing, and Healthcare, Mouli is a trusted advisor and valuable asset to Perficient and its clients.
Blogs from this Author
Salesforce Einstein AI: Navigating a user journey with Voice enabled e-commerce evolution
Transforming voice commerce with Salesforce’s Einstein AI Salesforce Commerce Cloud is a comprehensive, cloud-based e-commerce suite of products designed to help businesses (B2B, B2C, D2C) create seamless shopping experiences across various channels. Among the suite of products, Einstein AI is Salesforce’s advanced artificial intelligence technology, integrated across its suite of products to enhance business processes […]
Comprehensive guide for web and ADA compliance in shopify website
In today’s digital age, ensuring that your Shopify store is accessible to all users, including those with disabilities, is not just good practice—it’s a legal requirement. The Americans with Disabilities Act (ADA) mandates that businesses provide equal access to all individuals, and this extends to online storefronts. ADA compliance ensures that your e-commerce site is […]
Setting up B2B commerce with Shopify
B2B commerce, stands for business-to-business commerce, refers to the online sale of goods or services between businesses such as manufacturers, wholesalers, distributors, and retailers. Shopify Plus offers advanced features specifically designed to cater to the needs of B2B businesses. One of the significant advantages is the ability to create separate storefronts tailored specifically for business […]
Composable commerce with Shopify
Unlike traditional e-commerce platforms where all the features are closely integrated, Composable Commerce breaks down the various features of an e-commerce platform into independent and interchangeable building blocks. According to Gartner, a leading research and advisory company, composable applications will accelerate business innovation with commerce being an important domain. Partner with Perficient and leverage the […]
Why Einstein Commerce Cloud Stands Out: Unveiling the Power of AI in E-commerce
The world of ecommerce is a competitive landscape, and staying ahead of the curve requires leveraging the latest technologies. Salesforce Commerce Cloud, with its Einstein AI capabilities, offers a compelling solution for businesses seeking to personalize the customer journey and boost sales. But how does it stack up against other options? Let’s delve into what […]
SFCC: The Orchestrator for Your B2C Lead-to-Loyalty Journey
In the competitive world of B2C commerce, fostering customer loyalty is paramount. Salesforce Commerce Cloud (SFCC) provides a robust platform that goes beyond transactions, offering a powerful toolset to orchestrate the entire lead-to-loyalty journey. Here’s how SFCC empowers businesses to build lasting customer relationships: Targeted Acquisition Strategies: From the moment a customer lands on your […]
Connecting SFCC with Other Clouds
Are you looking to revolutionize your e-commerce strategy? Look no further than Salesforce Commerce Cloud (SFCC) and its powerful integrations with other Salesforce clouds. SFCC’s ability to seamlessly connect with Marketing Cloud, Service Cloud, and Sales Cloud opens up a world of possibilities for businesses seeking to enhance their customer engagement, drive sales, and optimize […]
Unleashing Commerce Potential with Shopify Plus
In the fast-paced world of e-commerce, where growth and innovation are key, businesses need a platform that can scale with their growth. Enter Shopify Plus, the enterprise-level platform that helps high-volume merchants provide a seamless shopping experience for their customers without worrying about IT maintenance or infrastructure. In this series, we’ll explore what sets Shopify […]
Unleashing Flexibility: How SFCC Enables a Composable Commerce Experience
The winds of change are blowing in the world of commerce, and composable architecture is taking center stage. Businesses are ditching monolithic platforms and embracing the freedom to mix and match best-of-breed solutions to create unique and engaging shopping experiences using MACH and Composable architecture. Composable commerce takes headless architecture further. It’s like a Lego […]
Unleash Retail Magic: How Perficient Can Supercharge Your B2C Revenue with Salesforce Commerce Cloud
In today’s hyper-competitive retail landscape, merely processing orders is no longer sufficient. Businesses need a digital commerce solution that can create immersive online experiences, drive sales, and foster long-term customer loyalty. Salesforce Commerce Cloud stands out as a game-changer in this regard, and with Perficient as your trusted partner, you can unlock its full potential. […]
How Generative AI Can Benefit eCommerce Businesses
eCommerce has become a part of our lives, offering the convenience of shopping anywhere and anytime. Since its inception, eCommerce has been evolving with advancements in technology, and the commerce landscape is getting more and more competitive. With the increase in competition, the eCommerce industry is constantly searching for ways to attract and engage customers […]